GoPlay Changes Identity to Everywhere.id

GoPlay introduces Everywhere.id as its new identity, replacing its current brand name. This identity marks GoPlay's first step as an independent company after releasing its ownership from its parent company PT GoTo Gojek Tokopedia Tbk (IDX: GOTO).

"From the start, our vision has not changed. We want to supports content creators in Indonesia, helping him get more stages and increase their income. Brand "Everywhere.id will further strengthen our position [in the creative industry]," said the CEO of Everywhere.id Edy Sulistyo in an interview with DailySocial.id.

Edy also introduced Everywhere.id as his newest product to replace video-on-demand which has been the company's business axis. Everywhere.id offers live stage in an O2O2O manner (online to offline to online) for creators and business owners in the Horeka segment. Meanwhile, Edy said that GoPlay had left the business video-on-demand since several years ago.

For context, some time ago GoTo CEO Patrick Walujo stated that he would divest his business in the entertainment sector. "We are in the process of exiting the entertainment business because it is no longer the core of our strategy, and we will continue to look for opportunities to divest other non-core assets," said Patrick in a copy of the 2Q23 Earnings Call on Tuesday (15/8).