GoPlay Changes Identity to Everywhere.id

GoPlay introduces Everywhere.id as its new identity, replacing its current brand name. This identity marks GoPlay's first step as an independent company after releasing its ownership from its parent company PT GoTo Gojek Tokopedia Tbk (IDX: GOTO).

"From the start, our vision has not changed. We want to supports content creators in Indonesia, helping him get more stages and increase their income. Brand "Everywhere.id will further strengthen our position [in the creative industry]," said the CEO of Everywhere.id Edy Sulistyo in an interview with DailySocial.id.

Edy also introduced Everywhere.id as his newest product to replace video-on-demand which has been the company's business axis. Everywhere.id offers live stage in an O2O2O manner (online to offline to online) for creators and business owners in the Horeka segment. Meanwhile, Edy said that GoPlay had left the business video-on-demand since several years ago.

For context, some time ago GoTo CEO Patrick Walujo stated that he would divest his business in the entertainment sector. "We are in the process of exiting the entertainment business because it is no longer the core of our strategy, and we will continue to look for opportunities to divest other non-core assets," said Patrick in a copy of the 2Q23 Earnings Call on Tuesday (15/8).

GoTo has an entertainment business line consisting of platforms on-demand streaming GoPlay under entity PT Production Kreasi Anak Bangsa, as well as platforms ticketing management service Go-Tix under the PT Global Loket Sejahtera entity.

Based on the information we have gathered, it is known that GoPlay and Go-Tix will no longer be under the GoTo Group since August 2023. DailySocial.id tried to confirm this to GoTo management, but it refused to comment. From observations on the Indonesian Stock Exchange (BEI) Information Disclosure, there has been no announcement of GoTo's divestment in the entertainment business.

The initial idea of ​​Everywhere.id

Edy told how the Covid-19 pandemic had a positive impact on the behavior of Indonesian people, both in producing and consuming content. During the pandemic, creators practiced their speaking skills and equipped themselves with equipment to support content production. This means that the quality of creators is now better prepared post-pandemic.

However, he said, new challenges have emerged along with the return of outdoor activities. A number of creators in the regions find it difficult to find work due to geographical limitations. "This situation triggered it oversupply creators in a number of cities. Regional creators are hampered by geographical conditions, there are disparities. Pain points we clear, helping them get on stage," said Edy.

Seeing these challenges, the idea emerged to develop a technology that allows creators, such as singers, musical instrument players, and sports instructors, to perform live. real-time with the O2O2O concept. "How can we make creators appear everywhere online and offline without being limited by geographical conditions," he said.

The output is twofold; PlayOS operating system and device playbox to display impressions from the creator. Edy explained, PlayOS is an operating system that was developed by himself, using engine default to the GoPlay platform and modified again. PlayOS can be installed on various other devices with varying screen sizes, such as TVs or projectors.

While, playbox allows creators to perform live live from its location. Playbox can be installed in restaurants, cafes, or other places. Edy emphasized that broadcast quality can remain optimal even in areas with 3G connections. "We manufacture this device ourselves because the technology behind it is very complex," he added.

DailySocial.id had the opportunity to see it firsthand playbox Everywhere.id which has been installed on food court a South Jakarta mall. The shape resembles a tall and large air conditioner. Playbox featuring singers performing live live. The audience at the mall and the singer can interact with each other in two directions like that video call via cell phone. Screen playbox have features scan that allows the audience request songs, there are also features virtual gifts some kind of tip.

business model

Since the model is B2B2C, the most basic rate plan is playbox Everywhere.id can be rented/borrowed by business owners. So it's not addressed to end-user direct. Everywhere.id offers varied rates to renters who wish to hold certain appearances or events. Take, for example, musical performances.

The most basic rate is IDR 150 thousand-IDR 200 thousand per day where business owners can save up to 85% of the usual rate for hiring musicians. As disclaimer, this percentage can vary because the cost of performing musicians in each city/region is different. There is also a 30 day package at a cost of IDR 5 million.

"If it's the owner venue costing less money, this allows them to hire musicians more often. This is the best use case of the true sharing economy because it benefits everyone. We want to support Indonesia's creative industry so that creators can increase their income. We believe that if they already have a decent income, they no longer need to create scandalous or sensational content. "The resulting content will automatically be positive," said Edy.

According to Edy, there is no service like Everywhere.id in Indonesia or abroad, so he can position himself as a pioneer provider playbox for creators. Even though there are no competitors so far, he admitted that he had not found a particular challenge to do benchmark "So far we haven't found a service like this, that's why we want to look for it benchmarking so I can learn."

The Everywhere.id product is said to have been operating for several months, and has received positive traction from users. He admitted that there was an increase in income, traffic and customer loyalty obtained by business people by using Everywhere.id products. Furthermore, Everywhere.id is exploring partnerships with the corporate segment.