Startup Wellness "Fita" Obtains Funding of 30 Billion Rupiah from Telkomsel INDICO

Platform preventive healthcare based reward Fita received funding of $1,9 million or around 30 billion Rupiah from Telkomsel Digital Ecosystem (INDICO). This fresh fund will be prioritized for product development user-oriented and supporting features for professional coach.

Fita is a health platform that focuses on disease prevention and a healthy lifestyle. His vision is to lead the integrated healthcare platform market in Indonesia. One of Fita's commitments is to present two interface products, namely the Fita application for end-user and platforms professional coach Coach at the Center of Health (CATCH) which was released recently.

While, Telkomsel INDICO is a subsidiary Telkomsel which was founded as holding company for digital sub-business Telkomsel. Apart from Fita, another of INDICO's portfolio is Kuncie (edtech) and Majamojo (games).

CEO Fita Reynazran (Rey) Royono said that his party was focused on building awareness and a strong product foundation, as well as attracting public interest through value-added features this year. His party also continues to carry out educational activities related to health and nutrition by cooperating certified coaches.

"It turns out that people's desire for a healthy life is very high. This can be seen from the growth of Fita users, who have now reached 350.000 active users every month," Rey said in his official statement.

Within a year, Fita has been downloaded 2,5 million times, also supported by more than 200 coach certified, 800 sports tutorial content, and 200 healthy food recipes. In terms of sales, growth has reached five times in the last three months. With this achievement, Fita claims to be the fastest growing health startup in Indonesia.

INDICO CEO Andi Kristianto added, "This funding is part of our initial commitment to support the growth of their business. We consider Fita worthy of funding because they are able to maximize their potential and Resources owned, and have realized the business plan according to their commitment."

Massive development

His party revealed a massive product development plan in the future. First, Fita will enter the realm offline through membership (membership) in gym facilities and exercise classes. The health program will also be extended to critical illness and mental health categories, such as diabetes, hypertension, women's health, as well mindfulness.

In addition, Fita will expand the scope of buying health products and devices online, for example w, supplements, and vitamins. There are also recommendations for the right insurance package for users.

According to Rey, the development of a complete ecosystem of health products and services will marks Fita's readiness to open external funding opportunities or outside the Telkomse environmentl.

"2023 will be the gateway for us to scale up going to profitability ripe. We open up the potential for wide cooperation for anyone including potential investors to penetrate the digital health sector with Fita. Seeing potential and enthusiasm market What is extraordinary, we are optimistic that in the next five years, Fita has a great opportunity to achieve equity in the sector healthtech and fitness Indonesia."

In interview with DailySocial.id Previously, Rey revealed the challenges of developing products wellness still big. Because the market healthtech Indonesia is currently 70% still dominated by services Telemedicine which accelerated rapidly last year. Market wellness starting to show a growth trend considering that many Indonesians are now starting to pay attention to health in the Covid-19 era.

For your information, in the development of digital solutions, Telkomsel focuses on two major hypotheses. First, the "hypothesis"inside out", Telkomsel potentially release (spin-off) this solution is to increase its valuation if it is successful in the market. Second, the "hypothesis"outside-out"focusing on finding ideas or use case which is closely related to business unit Telkomsel.