Yoona's Women's Wellness Startup Gets Seed Funding

Startups wellness Yoona closes seed funding led by CyberAgent Capital. A number of other investors who participated included Amanda Cole and Metha Trisnawati from Sayurbox, Ardi Setiadharma from Prasetya Dwidharma, MD Capital, a consortium of a number founder, and Altira.

This initial round of funds will be used to propel Yoona to a more influential position in the Indonesian women's health industry. It will empower women with comprehensive knowledge and support from investors to shape the women's health landscape in this area.

Yoona founded by Susanna Angraini, Dina Hermawati, Adrianto Hermawi, and Benny Sutandio with a strong commitment to setting new standards for women's welfare.

In line with Yoona's growth in the D2C sector, the company is taking significant steps to expand its distribution network through partnerships with large retailers. This distribution network is combined with the launch of its new products to encourage Yoona's business growth in the future.

"Yoona's success in closing this initial round is proof of our dedication to revolutionizing the field of women's health and empowering women throughout Indonesia to embrace their health and well-being," said Co-Founder & CEO Susanna Angraini in her official broadcast.

Yoona's debut product is an organic sanitary napkin which is claimed to be made from environmentally friendly materials and technology to eliminate bacteria and fungi. Yoona products have been marketed in various places online marketplace and Sociolla's physical outlet network.

Apart from Yoona, there are also local D2C startups Filmmore which develops feminine products in the form of menstrual cups. This product is not popular among Indonesian women, and most products on the market come from the United States and Europe. 

Use menstrual cups It is hoped that it can reduce waste resulting from the use of sanitary napkins. Meanwhile, rIset states that the average woman spends almost IDR 80 million throughout her life to buy feminine products during menstruation.