Fita Improves Self-Exercise Features in Apps with AI Technology

Since officially launching in November 2021, Fita's healthy lifestyle platform has always tried to facilitate sports needs and industry trends wellness in Indonesia. One of them is by introducing technology artificial intelligence (AI) to increase the effectiveness of its users' independent exercise.

Fita has joined the portfolio Indonesia Digital Ecosystem (INDICO) owned by PT Telkomsel Digital Ecosystem (TED).

In recent years, the industry wellness growing with the intervention of technology. It is also said to have a positive effect on improving the ability of athletes. In addition, the increasing trend of healthy lifestyles makes many people adopt new habits such as exercising using online platforms.

According to the Allied Market Research report, the value of AI in the world sports market reached $1,4 billion in 2020, and is projected to grow to $19,2 billion in 2030 with a CAGR of 30,3%. Indonesia itself already has a National Strategy for Artificial Intelligence 2020-2045 which is a milestone in the history of implementing AI in Indonesia. This is expected to have a positive impact on the Indonesian economy.

CEO Fita Reynazran Royono said, “Technological developments allow us to complete the variety exercise with AI technology, which is able to detect sports movements more effectively. This time, Fita is the first health application in Indonesia to introduce this technology as a complement to our sports program."

In addition, mistakes often occur when carrying out physical activities without professional guidance or assistance. AI technology is designed to be able to replace one of the roles offline trainers in detecting motion and correcting movement during exercise. It also prevents users from bad form during exercise that can cause injury.

Furthermore, Reynazran explained that Fita would develop an exercise program to increase user inclusiveness. In the previous discussion together DailySocial.id, the man who is often called Rey once revealed that the company was pushing awareness Fita to stick as a product wellness in Indonesia

In the near future, Fita will launch a program workout Korean Dance which has been equipped with AI technology, which is expected to increase the desire to exercise for young users or those who like it Korean culture.

This is in line with Fita's vision to enliven the spirit of Healthy Makin Enjoyment in all circles, and help them to not only become healthier, but also have fun in the process.

"With this AI feature, we hope that it can give users new enthusiasm to start motion activities with various daily activities. Furthermore, users can also consult directly with coach through community chat to determine exercise plan that suits their lifestyle. Hopefully we can always meet the needs of users and help them to achieve their health goals," concluded Rey.

Wellness platform trends in Indonesia

Indonesian people's awareness about the importance of healthy living is increasing. Especially during a pandemic, exercise is one of the keys to keeping your immune system fit and healthy. Not only do they exercise, they are also encouraged to explore themselves in order to improve health and performance balance with various sports techniques.

This of course penetrates the business world and businesses engaged in the health sector, especially in the realm of a healthy lifestyle or health wellness. Instead of facilitating those who are sick, this service targets those who are healthy and have more curiosity and awareness to improve their exercise rhythm.

In Indonesia alone Fitco and Doogether are two pioneers in the sector wellness. When the pandemic hit, this sector became one that was quite rising in popularity, marked by the presence of new players such as VirtuFit, Fits.idand Mindtera which offers educational concepts and wellness.

After industry wellness growing rapidly, creating new innovations and integrations. Starting from the health, beauty and insurance industries, they also take a healthy lifestyle approach to reach more users in their services. In 2021, AIA inaugurated AIA Vitality in Indonesia, and several platforms insurtech such as Aigis and Rey Insurance are also starting to enter the sector wellness.