TopCareer Recruitment Platform Business Adjustments Amid a Pandemic

Starting its work in 2015, TopKarir Indonesia is one of the local startups that helps businesses find and develop work-ready talents through technology. Initially, the company targeting high school graduates (skilled workforce), graduates from academics or universities, and job seekers with up to 5 years of experience. As it develops, the platform job marketplace It develops services for companies (B2B) of various scales in Indonesia.

In general, he sees a downward trend in recruitment in this pandemic situation. However, many companies also make adjustments to the needs of the workforce. Currently, the company is looking for workers who have the capacity multitasking, for example on need Sales or marketing. Since the pandemic, companies are looking for skilled workers digital marketing.

Seeing this opportunity, TopKarir wants to provide new innovations by providing useful features for businesses ranging from SMEs to large companies. Mentioned, solution big data which is offered and is one of its superior features, will be used to help the government and industry find out skill gaps between demand and the labor market. Later this mapping will be used as a centralized dashboard to simplify the recruitment process.

Business development

His party stated that the aggressive business growth since 2015 with the number of 138 candidates registered in TopKarir, has now touched 6,2 million in approximately five years. In its penetration, TopKarir has also assisted more than 53 thousand businesses in finding and developing job-ready talents.

Asked about the challenges in the world of recruitment, his party admitted that the biggest challenge was the lack of centralized data on talent and career opportunities in Indonesia. This then becomes the basis for determining targets and dreams to develop TopKarir BIG data so that it can help answer the needs of industry and government in Indonesia.

Currently, TopKarir is specifically targeting young people and helping companies find and develop quality ready-to-work talent in Indonesia. In addition to offering job vacancies in general, TopKarir provides comprehensive services in career development.

Some of the mainstay features offered to companies (employer) and job seekers (job seekers), including: Talent Interest Test, Online Consultation, Online Training, and is in the early stages of developing the Employers Special Page feature to help develop the business and answer the company's needs. The TopKarir platform itself can be accessed via: website and is available as an app on Android and iOS.

In addition to TopKarir, several platforms job marketplace others are also improving technology utilization in their services, such as Glints, Kalibrr, and others.

Focus on helping SMEs develop

Based on data from the National Development Planning Agency (Bappenas), the Open Unemployment Rate (TPT) in 2020 is projected to increase to 9,2%, or 5,5 million people. Meanwhile, data from the Ministry of Cooperatives and SMEs show that SMEs contribute 99% of the total employment and absorb 97% of the total workforce in Indonesia.

Armed with this information, TopKarir seeks to assist SMEs in improving business management and sales by recruiting talented young talents more effectively and efficiently. One of them is by making job advertisements free for three months through the platform TopCareer.

In his official statement, TopKarir Co-Founder & CEO Bayu Janitra Wirjoatmodjo said, "It is important for the Indonesian economy to keep MSMEs strong during the Covid-19 pandemic. By posting free job advertisements on TopKarir, we hope they can save on operational costs, and find a team that fits their current needs. Let us help find the most suitable talents, MSME players can focus on other things," continued Bayu

Currently, TopKarir is also in the stage of developing the MSME National Dashboard which will be used as a catalog, MSME mapping and other strategic decisions related to MSME development throughout Indonesia. In addition, his party is also collaborating with the local government, conducting a Talent Interest Test for all students and students in East Java.

"The existence of MSMEs spread throughout Indonesia is able to increase the people's economy evenly. Even people in remote areas do not need to go far to the city to get a decent living. They can work in their own area,” he concluded.