After being acquired by Mynavi Corporation, Sribu plans to expand its business lines

After being acquired by Mynavi Corporation Last year, Sribu wanted to strengthen its position in the Indonesian talent and recruitment market, both in the freelance worker segment (freelance) and permanent workers (full time). A number of strategies and products are prepared to target a larger business scale.

At a glance regarding the acquisition, the Japanese HR company Mynavi Corporation annexed the majority of Sribu's share ownership. Sribu Co-Founder & CEO Ryan Gondokusumo said the takeover process took two years. After being acquired, he admitted that there had been no change in management. Sribu remains in control of business development and strategy.

"After being acquired, we tried to redefine Sribu's vision and mission, determining where its business model would go. We also discussed this with Mynavi. Sribu decided to focus on improving the quality of talent in Indonesia," he said when chat with DailySocial.id about profitability recently.

To achieve the gold standard it has designed, Sribu will curate 30.000 freelancer on the platform. The curation process will draw on a number of metrics, such as portfolio count, client reviews, and biographies freelancer. "If [the metrics] are good, they will reach the stage interview. Later, there will be certification and specialization. We also plan grabbing overseas companies in the next 2-3 years."

Curation freelancer This is also in line with Sribu's strategy to supply freelance workers to larger projects. Sribu also develops features/products white label to target the B2B segment or business owners who need it project/talent management, such as homework and advertising agency.

"There is tool for invoice or Quotation, just don't use the Sribu label. Business owners can manage their projects [on the Sribu platform]. White label be one revenue models we."

Then, freelancer can now post their own services or promote themselves with more specific job keywords, unlike before which only displayed profiles for custom jobs. Features include search bar this has just been released. According to Ryan, this feature was developed to meet the demand for jobs that are in short supply or difficult to find in Indonesia. For example, checking Google Search Console.

The popularity of ChatGPT and the potential for the emergence of new technology in the future inevitably encourages Sribu to improve the quality of talent. It could be that technological developments have the potential to eliminate old jobs, but automatically introduce new types of jobs.

"Employee needs copywriting started to decrease, but a new category emerged, namely ChatGPT prompter. The need exists because it is created prompt that's difficult. "I see the market will need experts, because new technology means there is new supply," he added.

According to data from the Central Statistics Agency (BPS), number of freelance workers in Indonesia it has reached 34 million people in 2022. Meanwhile, it is estimated that there are 683 thousand companies that need the services of freelance workers operating at various business scales.

Recruitment

Lastly, Sribu will also enter into providing talent for full-time workers, and will also compete with platform job marketplace in Indonesia. Currently, Sribu is preparing its products before being commercialized to the public.

"Currently, around 500 talents are ready for IT and Programming. The model is matching. For example, us Provide three CVs. If interested in continuing with the interview process, clients can make a deposit. If it doesn't match, deposit back. Similar to recruitment agency. Currently, we are focusing on middle staff because we don't want to compete with headhunter," he explained.

For sourcing talent Currently, Sribu only focuses on five categories of workers, including graphic designers, programmer; video, audio & photographer; writer, translator, data entry; as well as digital marketers.

For your information, Indonesia has a number of platforms in the talent and recruitment sector that come with a variety of different models and approaches. There is jobseeker whose focus is targeting blue collar workers with models social recruitment.

Startups BUTTERFLY utilizing AI into the recruitment process, both for the process matching as well as interviews. Temporary, CareerLab connecting students, colleges, and companies by providing a career development and management platform.