Empowering the Mother Community, Orami Inaugurates the "IbuSibuk" Social Commerce Platform

Platform digital parenting Orami inaugurated the presence of the platform social commerce "Busy Mother" in the context of empowering the community among mothers. This step is an alternative for mothers to earn additional income, as well as exclusive training related to self-development and becoming an influencer professional.

In an official statement, Head of Business Development Orami (part of SIRCLO Group) Raymond Wirya Santosa said, raising the community momfluencers became one of IbuSibuk's main focuses after the company observed interesting trends in the Orami's mother community. All members of this community are very active on social media, which makes them very influential.

“We see the potential that social media used by these mothers can be productive. This hypothesis is proven by the rapid growth of the IbuBusy community and has been welcomed by hundreds of people brand who have used IbuSibuk's services to help their business grow. The existence of this mutualism symbiosis which we hope can make Mom Busy to continue to provide benefits for both mothers and children brand of various scales,” said Raymond, Wednesday (25/5).

IbuSibuk is a mother's economic empowerment program that connects them with various brand to collaborate on various programs social commerce, good as nano-influencers, as well reseller. Members are not only given access to various campaigns from brand, but also get exclusive training related to self-development and training to become an influencer professional.

The platform also facilitates members to develop themselves and build connections with the community of fellow mothers. Several exclusive classes to sessions webinar has been regularly held to discuss various current topics related to parenting, time management, personal branding, as well as various topics that support Mother to become an influencer more reliable.

actually released platforms for more than a year it claims to have had more than 50 thousand members throughout Indonesia. As many as 60% of these members come from the Greater Jakarta area and the rest are spread over 75 cities in the country. In addition, the majority of IbuSibuk members are housewives who now have additional income. With bright prospects, it is targeted that IbuSibuk members can reach 100 thousand by the end of this year.

In the future, IbuSibuk will be equipped with the latest feature, namely "IbuSibuk Reseller", enabling members not only to participate in various campaigns brand, but also earn extra income from home by becoming a reseller.

To date, there are more than 200 brand who work closely with IbuSibuk, both from the multi-national and MSME segments. Then, there are more than 1.500 campaigns influencers which has been running on the platform for the past six months. “This proves that the marketing strategy by using nano-influencers very attractive for business owners as a way to increase awareness to their products."

Potency momfluencers

The current generation of Indonesian mothers is also known to be very social and actively connected with the community. They not only establish connections with fellow mothers but are also able to give each other opinions and recommendations regarding various household and care products.

This is in line with the findings quoted from Weber Shandwick. It is stated that as many as 55% of today's mothers admit that they are often asked for their opinion on other people's buying decisions. They also actively share product or service recommendations to those around them.

As a result, it is not surprising that the concept of social commerce This is appropriate for the segment of mothers, especially housewives. Because, social commerce able to bridge mothers to use the e-commerce platform not only for shopping, but also to earn additional income by becoming a marketing agent.

This marketing alternative, of course, is a breath of fresh air for brand of various scales. By presenting a different social experience than before, social commerce allow brand to reach a wider range of consumers. Accenture also noted how this shopping facility also opened up opportunities for brand to develop experiences and connect with customers in new ways, thanks to engagement an influencer and creators into the process.