Online Shopping Needs Soaring, Orami Strengthens Applications with Various Features

Platform parentingNow I strengthen its super application to accommodate all the services needed by parents throughout Indonesia, from shopping, community, and informative articles. In the latest version, the company introduced the logo, app appearance and various new features in Orami Shopping.

This initiative was taken because of the increase in spending consumption online since the pandemic. Orami is one of the platforms E-commerce who share in enjoying the surge in requests and visits to its sites and apps. Orami President Hendrawan Kartika explained, Covid-19 is not only changing consumer habits, but also brands because there are more and more people brand mother and daughter switching strategy Sales and marketing to online.

“This pandemic also opens up opportunities for Orami to launch new features and services as more parents need it support system online to meet the needs of children, as well as looking for parenting information," said Hendrawan when contacted DailySocial, yesterday (20/1).

Although he did not include detailed figures, Hendrawan described during the pandemic there was an increase in transactions for basic and routine needs for children and babies, such as diapers and milk. In addition, other categories such as personal hygiene and health supplements also experienced an increase.

Outside of business E-commerce, Orami also strengthen content and activities online so that mothers can spend time with their children at home, and continue to empower themselves through online communities (eBook (only in Dutch at the moment) educational series parenting, class parenting, and household). "We believe that technology can really help meet the needs of parents in the midst of this pandemic."

Release the latest version of the app

Separately, in an official statement, Founder & CEO of Orami Ferry Tenka explained, the company made many updates to the Shopping feature. In addition to more views user-friendly, Orami Shopping offers more personalized product recommendations according to the needs and age of the child.

“Of course, the product catalog at Orami is more complete and the quality is guaranteed because we have specially curated it for the needs of parents. We hope that this latest update will be able to provide a more practical and safe shopping experience for Indonesian parents," he said.

Explained further, Orami Shopping is now also integrated with features parenting others on Orami, such as articles, product reviews, moms community, growth tracker, and others. In addition, there is an Express Mart feature for users who want to shop online at the nearest baby needs stores from locations with choices delivery same days.

Ferry also revealed that now there are Orami Points, an integrated loyalty program that provides various additional benefits for consumers such as discounts, discounts on various tenant and merchant, and other prizes.

Hendrawan added, "This year we are focusing on strengthening Orami's position as a parenting super app through our three business pillars, namely Trade, Contentand Community and make Orami the largest parenting ecosystem in Indonesia. We will also continue to add and improve features in Orami Shopping, both from user experience to product catalogs and shipping," he concluded.