Reportedly Get Initial Funding, Startup “Quick Commerce” Bananas Soon Debut [UPDATED]

One more platform online groceries appear. Named "Bananas", this service carries the concept of quick commerce, promises to process the order delivery in 10 minutes. The product categories that are served range from meat, vegetables, drinks, and various other daily needs.

According to information on the website, in this initial phase Bananas can already be used for users in the Kelapa Gading, Sudirman, and Senopati areas -- soon to follow in Kuningan, Senayan, PIK, and surrounding areas.

Regarding funding, from the data we obtained, they have also secured initial investment from a number of investors, including East Ventures, SMDV, Arise, and Y Combinator. The total funding obtained was $1,5 million around 21,5 billion rupiah.

To place an order, users can download the Bananas application on the Android or iOS platform. The application will confirm whether the residential area has been accommodated or not. If so, you can continue making orders for shopping items according to the product SKU.

After payment is completed, the order will be sent within 10 minutes after the product has been packaged. After the goods are sent and received, the user has 10 minutes to ensure the order is correct. Delivery of goods is carried out by Bananas partners who have been given training.

Bananas was founded by Mario Gaw and Kristian Frits, currently they are also participating in the Y Combinator (W22) program. Mario himself is not new to the world of digital startups, previously he was CPO Tiket.com, Cashbac Co-Founder, CEO of Dimo, General Manager of Rumah123.com and several executive positions in other digital companies.

Innovation online groceries in Indonesia

Previously, Astro also came with the same concept. Recently they announced it series A pendanaan funding worth 387 billion Rupiah. In Indonesia concept quick commerce It is still relatively new, however, several overseas markets have already validated this business. For example, in India, there is Zepto which offers a similar service. In Europe there are also gorillas.

Quick commerce itself is basically one of the model variants online groceries which currently exists. Previously, the Indonesian market had already been introduced to the platform online groceries Happy Fresh or Sayurbox style. Even though they don't promise tip delivery, they are able to deliver orders on the same day with a logistics fleet that is also managed by themselves.

Another concept is service on-demand, for example the one presented by Titipku application. They connect Jatipers (partners who buy goods) spread across various traditional markets to buy and deliver orders from consumers. Currently, Titipku has accommodated more than 100 markets with almost 500 thousand users.

Apart from that, para unicorn also has related sub-services Grocery offered utilizes the ecosystem and platform it has. For example Gojek with GoMart, Grab with GrabFresh, arrive at Blibli with BlibliMart. Blibli itself seems quite serious about working on its potential online groceries, last year they just completed a corporate action acquired a majority stake Ranch Market's parent company.

On the other hand, several retail companies are also starting to accelerate their digital transformation by providing delivery services via applications. Like what Indomaret did with the KlikIndomaret application and website.

From the data we have collected, the following are the platforms online groceries in Indonesia with the fastest user growth based on ranking in the Shopping category and number of downloads:

The presence of various business models online groceries Ultimately it will provide freedom to consumers. Moreover, from the previous pandemic, many people are now considering fulfilling their needs in a comprehensive manner online to avoid crowds and physical contact. However, it is also hoped that progress in the retail business will have an impact on industry players - including MSMEs, market traders and farmers - by including them in the supply chain.

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Update: we added the nominal funding obtained and investor data. This funding has been confirmed with the delivery of a release by East Ventures.