Traveloka Provides Solutions for Travel Service Needs with a New Tagline, 'Life, Your Way'

It is predicted that travel trends will continue to increase next year. According to the e-Conomy SEA 2022 report, the travel sector is showing a gradual recovery trend and will achieve a full recovery in 2023 and 2024. One of the most influential sectors is domestic travel which shows a faster recovery. 

From Traveloka's internal data in the third quarter of 2022, it can be seen that there has been an increase in bookings of up to 5 times for travel to international destinations, and more than 30 percent increase in bookings for travel to domestic destinations. In addition, flight ticket bookings also increased by up to 4 times compared to the same period the previous year.

To respond to the increasing need for people to travel, Traveloka launched a new tagline, “Life, Your Way”. With this tagline, Traveloka further emphasizes its commitment as the number one travel platform in Southeast Asia that provides a consumer experience by prioritizing technology through a variety of travel service solutions.

"Consumers' travel needs continue to change, and we see a trend where consumers now want a more personalized travel experience," said Traveloka Chief Marketing Officer, Shirley Lesmana.

“Traveloka launched the tagline “Life, Your Way” to reinforce its position as a consumer-centric technology company (consumer-centric) from across generations to meet their various needs,” he added.

Traveloka will also consistently present a variety of products designed to make it easier for consumers to fulfill their travel needs. To fulfill this, Traveloka applies three main keys, namely comprehensive product and service solutions, quality service guarantees and the best features to increase consumer convenience, and best value deals profitable for consumers.

Apart from that, Traveloka will also continue to strive by presenting innovations that are relevant to consumer needs. This is realized by offering products such as:

1. Traveloka Points, programs reward specially made for consumers to easily obtain points Traveloka makes transactions and completes available missions in the Reward Zone. As a form of appreciation to consumers, collected Traveloka Points can be used again to get discounts on products available at Traveloka. 

2. Traveloka also recently launched Traveloka Priority, an inclusive loyalty program that offers exclusive benefits such as hotel discounts and priority customer service for Traveloka loyal customers. 

3. Traveloka also launched a feature Reschedule+, innovation reschedule the first and most comprehensive in Indonesia that allows consumers to change not only flight schedules, but up to destinations and airlines in one order.

Not only that, Traveloka is also ready to strengthen its position in Southeast Asia by presenting the best travel and lifestyle experiences in Indonesia, Singapore, Malaysia, Thailand, Vietnam and the Philippines. Through this new tagline, Shirley also emphasized that Traveloka is trying to be brand which is increasingly at the forefront of bringing happiness to consumers.

"Traveloka shows confidence in the ability and readiness to be able to continuously adapt to respond to what consumers need, now and in the future. By becoming brand increasingly consumer-centric, we hope that Traveloka can become an inspiration as well as the travel platform of choice for consumers in realizing aspirations, exploring new destinations, and discovering hidden gems to give more meaning to life,” concluded Shirley.