Insider Strengthens Team in Indonesia After Pocketing Series C Funding 466 Billion Rupiah

The SaaS platform for Insider marketing activities further strengthens its commitment to operating in Indonesia, by continuing to add local teams to the divisionconsumer success, operations, salesand marketing. This was done after pocketing series C funding of US$32 million (equivalent to 466 billion Rupiah) led by Riverwood Capital.

Recruiting a local team is part of the focus on using fresh funds from the startup, which is headquartered in Singapore. Next is upgrading the platform multi-channelwith AI technology, recruit more R&D team, Sales and marketing, and entered a new market, namely the United States.

To DailySocial, Regional Director Indonesia & Philippines Insider Joe Hope said, the existence of Insider in Indonesia since it first operated three years ago continues to show satisfactory results. Although detailed figures are not included, Indonesia is the top five contributors to the global Insider business.

“Currently there are 15 local teams here, 70% of whom are consumer success, the rest operations, salesand marketing. We want to strengthen our marketing activities so that they are heard more market, that's why we will recruit more people for consumer success,” he said, Tuesday (28/7).

He continued, “The development [in Indonesia] is still good year-on-year. Due to the pandemic, we have made adjustments, but so far growth we're still pretty good. Hopefully September/October can return to normal level. "

The Insider solution brought to Indonesia is the Growth Management Platform (GMP) platform that helps marketers drive business growth through various channels channel, from acquisition to activation, retention and revenue. By utilizing time predictive segmentation real-time AI-powered and machine learning, marketers can create journey personalized for various platforms, whether on site, site mobile devices, apps, email, SMS and other channels.

“Many technological solutions are available but are not as comprehensive as ours. Insider solutions are also easy to integrate and use, so marketers can execute their strategies faster, especially when we have a team local support here."

The solution is claimed to have been used by hundreds of users brand globally, as well as locally. Joe said the composition of Insider users is a balance between large-scale companies (enterprise) as well as medium-sized companies.

Joe continued, the impact of this pandemic on enterprise is the acceleration of digital-based solutions to develop their business because they are more efficient and scalable. According to him, this momentum can be used by Insiders in offering solutions.

"We want to strengthen the team" consumer success because during this pandemic finally many companies are looking at digital as a tool Opportunity to increase their sales. In this fourth quarter we will release a new solution that will enter Indonesia.”

Series C funding

Specifically regarding this series C funding, Insider has pocketed a total of $47 million (equivalent to 685 billion Rupiah). In this round, in addition to Riverwood Capital, previous investors were also followed by Sequioia India, then Wamda Capital, and Endeavor Catalyst.

Hande Cilingir, Co-Founder and CEO of Insider, explained that the company is classified as a healthy company, so they don't want to raise funding too quickly. But it should get high interest coming from VCs.

“We only raise new capital when we feel that we are ready to raise the bar to a whole new level. Self-imposed scarcity has always made us more creative, more resourceful and more aggressive in achieving our goals," he said in an official statement.

He also indicated his plans to strengthen its presence in the 24 countries where they already operate, as well as enter a new country, namely the United States. The solution offered by Insider is believed to be able to overcome the biggest pain-point for marketers.