Insider's Plan After Pocketing Series B Funding from Sequoia

After securing $11 million Series B funding from Sequoia, the platform multi-channel for marketing activities Insider plans to expand to various countries. To DailySocial, Country Manager for Insider Indonesia, Joe Harahap, said that apart from the American market, Insider is also interested in exploring other countries.

"Our next plan is to expand into the American market while continuing to penetrate new and promising markets such as Japan, South Korea, SEA, Australia and Europe."

Insider is also still consistent with the previous plan, namely recruiting the best talent by utilizing the latest funding. In addition, it will also continue to try to get the best talent in each market that will be targeted.

Launch Growth Management Platform

The Turkish company is currently developing a new technology that is claimed to be able to minimize marketing costs, namely the Growth Management Platform (GMP).

How it works visitor data collected from the site, mobile web and applications. Then technology artificial intelligence and machine learning used to process the data and make segmentation predictions based on visitor behavior real-time.

"Digital marketers can then use the segmentation to provide personalized user experience on site, mobile web, mobile apps and also ad channels to each individual," said Joe.

With this platform, marketing activities can be more integrated end-to-end and able to spread throughout channel. From customer acquisition, activation, retention and revenue. The Growth Management Platform is also claimed to be able to help businesses to increase revenue, growth and loyalty to their customers brand.

GMP was actually launched in early April 2018, targeting the banking sector, services e-commerce, publishers, airlines, OTAs, Classified, SMEs and corporations.

Through this platform, Insider hopes to help marketing activities become smarter when interacting with consumers, through content that is relevant to the needs of consumers channel while creating the best experience for consumers.