Dektos Digital Corbuzier Invests in Flux Creative Universe

A subsidiary of PT Digital Mediatama Maxima, PT Dektos Digital Corbuzier, is currently intensifying its business expansion by investing in a creative holding group Flux Creative Universe, formerly known as Flux Design. In this collaboration, Flux will bring its expertise and creativity to complete the "Close the Door" digital content ecosystem.

Founded by celebrity Deddy Corbuzier, PT Dektos Digital Corbuzier focuses on development podcast digital ecosystem and entertainment. As a pioneer of podcast content in Indonesia with more than 20 million subscribers, the company also houses around 31 content creators with more than 50 million subscribers. 

Previously, PT Digital Mediatama Maxima Tbk (DMMX) and PT SiCepat Ekspres Indonesia also have invested became a shareholder in PT Dektos Digital Corbuzier. Not wanting to be left behind, Prestige Corp joined to become a shareholder in Deddy Corbuzier's company.

Dektos Digital Corbuzier's collaboration with Flux Creative Universe will complement the services offered by each entity. The creative infrastructure owned by Flux can help improve the quality of creative innovation offered to PT Dektos Digital Corbuzier clients, and vice versa.

Officially founded in 2021, Flux Creative Universe has 5 business pillars in main areas, such as creative businesses, media agencies, production houses, organizers event /activation, and digital investment covering 10 entities. The company has also collaborated with various business industries in Indonesia, such as retail, F&B and many more.

It is hoped that this collaboration can bring a new color to Indonesia's creative and entertainment industry, which is recognized by the Ministry of Tourism and Creative Economy as an important element that contributes to the Indonesian economy.

"Thus, apart from being richer in creativity, our clients will also be facilitated with end-to-end services from creative to implementation through the talents of PT. Dektos Digital Corbuzier," added Deddy.

Invest in content creators

The Covid-19 pandemic, which is no longer declared a global health emergency, has become an important factor that supports strengthening the country's digital ecosystem. Based on data from research company YouGov, social media use increased by 38% during the Covid-19 pandemic. This is seen as an opportunity for the creative industry in Indonesia.

With a significant increase in online activity and soaring numbers of social media usage, it is no wonder that many people are trying their luck in this field. Content creation has now become a quite promising career. However, this industry is still very fragmented, so many initiatives are being carried out to bring together its activists.

In Indonesia itself, apart from Dektos Digital Corbuzier, several well-known names house many content creators including platforms an influencer marketing Famous All Stars (FAS) and RANS Entertainment. FAS has received funding from the media conglomerate EMTEK Group and is synergizing with RANS Entertainment in 2021.

In 2022, RANS Entertainment, owned by Raffi Ahmad and Nagita Slavina, also made an announcement investation strategically on the NOICE audio content platform. As the initial stage of its strategic partnership, RANS will present content podcast original exclusively on the Noice platform.

As time goes by, investment in content creators is becoming more massive. Several companies even launched it creator fund that focuses on supporting creators as they do Goplay. The company has prepared IDR 15 billion for selected creators as an appreciation program to build a loyal fan base (true fans) they.

FAS stated that the market value of the content creator industry in Indonesia could reach IDR 4 trillion to IDR 7 trillion. Its value will increase fivefold by 2027. The development is fast, the market is very enthusiastic, and there is a lot of space that can be explored, both from the perspective of creators, innovators, and owners. brand.