Noice Announce Strategic Funding from RANS Entertainment

Audio content platform Noice announced strategic funding with an undisclosed amount from Raffi Ahmad and Nagita Slavina's RANS Entertainment. As the initial stage of its strategic partnership, RANS will present content podcast original exclusively on the Noice platform.

For information, RANS Entertainment is an entertainment content company that houses various business lines, starting from RANS Music, RANS Sportainment, RANS FC, RANS Basket, RANS e-sports, and RANS Beauty. Currently, RANS Entertainment has more than 100 million follower and subscriber on various social media networks.

RANS has also started to enter the startup ecosystem by presenting RANS Ventures. The initial two portfolios are Upbanx and VVCamers.

Previously, Noice gained a round A pre-series funding led by Alpha JWC Ventures and Go-Ventures, and participation from Kinesys Group and Kenangan Kapital in 2021.

Meanwhile, Alpha JWC Ventures, Kenangan Kapital, and Kinesys Group have participated in Noice's initial funding.

In his official statement, Noice CEO Rado Ardian revealed that the position of RANS as media powerhouse in Indonesia can strengthen content and open collaboration opportunities with talents under the auspices of RANS Entertainment and RANS Music.

"This funding will be used to develop quality content for people in Indonesia. With strategic partners such as RANS, the way to develop an audio content ecosystem in Indonesia is through content cross-platform, both visual to audio and vice versa, will be more open," said Rado.

Through this partnership, Noice users can access various new RANS Entertainment content exclusively. In addition, RANS Entertainment will use the Noice Live feature to interact directly with their fans. Noice Live is a social feature networking in an audio format that allows interaction real-time between creators, listeners, musicians, fans, to expert.

Chairman of RANS Entertainment Raffi Ahmad added, "What Noice does is in line with RANS Entertainment's vision and mission to develop a digital content ecosystem and creative industry in the country. These things make us very interested in investing in Noice."

Currently, Noice claims to have had more than 20.000 episodes podcast with a total user time listening to content of more than one billion minutes. Noice has more than 1,5 million users and more than 300 content creators.

Strategy hyperlocal

Noice is committed to creating a quality audio content ecosystem in Indonesia, by presenting the most complete multi-vertical audio, such as podcasts, audiobooks, radio and live audio.

In interview DailySocial past with Rado Ardian, he always emphasizes strategy hyperlocal sebagai value proposition its services to become a home for audio content in Indonesia.

This strategy puts forward aspects of Indonesian and regional languages ​​with relevant topics in each region. According to him, the industry podcast and non-music audio continues to grow, but the platform for providing quality non-music audio content is still very limited.

With diversified business lines and a large fan base, Noice's collaboration with RANS Entertainment can be the right strategy to dominate content podcast local. And this may not be Noice's last exclusive collaboration with a similar company.

Moreover, if you pay attention to it over the last few years, Indonesian public figures and celebrities have started to form their own entertainment channels by utilizing social media networks, such as YouTube and Instagram. Amount follower and subscriber they are big too. This trend is also in line with the increasing use of smartphone and the reduced intensity of Indonesian people to watch television.