Tips to Drive Content Monetization for Beginner Creators

Content monetization platform for creators TipTip claims to have experienced rapid growth in its services by 300% in the last six months. This is also influenced by the proliferation of content creators in Indonesia, not even a few who make this their main profession and livelihood.

However, to become an income-generating content creator, there are many challenges that must be overcome. Apart from having to build a strong base, you also have to have the ability to market content. Lack of monetization pathways and limited influence levels are the main hurdles standing in the way of a career in this field.

Based on the Linktree report, 59% of novice creators who are not famous or influential enough are unable to make money from their work directly. On the other hand, only 14% of all creators have a sizable community to be categorized as 'influencers.' As a result, there are fewer opportunities for monetization.

On the other hand, there are 8 million creators and counting. According to the International Monetary Fund (IMF), this figure will almost double to 2 million creators by 17. Revenue is estimated at more than $2027 billion (around Rp.7 trillion).

TipTip Founder & CEO Albert Lucius said, "This shows that the creator economy actually has a big market, but its potential has not been maximized. It is TipTip's mission to grow, inspire, and enable creators to scale and become great creators."

One that plays an important role in growing the creator economy is the community. Data from We Are Social shows that 77% of Indonesians are connected to the internet, while an average of 7 hours and 42 minutes are spent in cyberspace interacting with friends and family, as well as meeting and connecting with new people.

This shows that the community continues to experience rapid growth thanks to digital technology, both communities that were born in cyberspace and traditional communities that have also penetrated into the online realm beyond the offline activities that have been going on so far.

Not long ago, TipTip also launched a feature targeting novice, medium to large creators in order to have more control over their income sources. That way, even the smallest creators can sell subscription packages as well as electronic tickets (e-tickets) independently.

One of the creators as well as a violinist who offers private lessons for his community, Ardiles, admits that the TipTip service has greatly helped him to grow his presence and income. Within 6 months after registering, he has earned income of more than $ 100 thousand or more than IDR 1,5 billion.

"Thanks to TipTip, I was able to use digital channels to share my love for music and make it a career ladder, without having to accumulate a large amount of money. followers a lot," he said. The company also claims that the average income of creators on the TipTip platform currently reaches IDR 8 million per month.

Future goals

Officially launched in 2022, Tiptip offers an all-in-one solution for creators to monetize their work directly, whether in the form of digital content, live sessions, subscription packages, e-tickets, and features that allow fans to interact with their favorite creators.

At the end of 2022, the company also received initial funding of $ 10 million or more than IDR 143 billion led by East Ventures with participation from Vertex, EMTEK, SMDV, and several family offices leading.

Even so, Albert argued that the company was not simply wasting money on things that weren't sustain In a limited interview with the media on (11/8), he revealed that the company is trying to prioritize efficiency in running the company's operations.

Currently, TipTip has an office in one of co-working space in West Jakarta with a total of around 150 employees. During a year of operation, TipTip has succeeded in attracting 20 thousand active creators, with around 200 thousand users who are also members of 400 communities throughout Indonesia. The company also claims growth of up to 25% each month.

Triawan Munaf as President Commissioner of TipTip said, "Assisted by a technology-based approach, TipTiip continues to be committed to improving its features to provide more innovative monetization channels, and create balanced opportunities for early creators and their communities, to the biggest influencers. ."

Regarding the company's target, Albert admitted that he did not have a specific target, "it just grows naturally," he concluded. Apart from focusing on Indonesia, Albert also revealed plans for regional expansion to the Philippines and Vietnam. "The plan for next year is 2024, we will see the economic situation and other variables," he said.