Airasia's Food Delivery Service Now Enters Jakarta

Food delivery service owned by Capital A (formerly known as AirAsia Group), airasia food, is now expanding to the Jakarta area, after starting its journey in Tangerang last March. This expansion is mentioned in the context of the realization of the company's commitment to bridging the needs of the community with cross-flavor culinary in a practical way.

Airasia Super App Indonesia Country Head Delly Nugraha said, as part of the Airasia family, airasia food lives up to its commitment to connect everyone in a different way, namely through delicious cross-flavoured culinary delights.

"More than that, we also want to provide a super satisfying culinary exploration experience by presenting a number of interesting promos to all the people of the city of Jakarta. In the future, airasia food will continue to strive for the best service for all users and gradually expand our reach in more cities in Indonesia," he said in an official statement, Wednesday (20/7).

Delly herself lined up at airasia to handle super app Indonesian special. His work in the digital industry has proven to be able to bring him to the current position which he has held since March 2022. Prior to Airasia, he was Carsome Indonesia's Country Head, Gojek with the position of VP National SMB Key Account, Hutchison 3 Indonesia, and Indosat Ooredoo.

A number merchant F&B has joined airasia food, some of the names are Burger Bangor, DCrepes, IKI Bento, Chib-Chib Taiwan Snacks, MangGang, and others. Merchant registration has actually been open since December 2021 when first announced airasia food initiative. It is claimed that since then, thousands of merchants have registered.

To access this service, users only need to go through the super airasia application, the same application as for buying airline tickets. So far, the available payment options are debit/credit cards, OVO, and DOKU. Meanwhile, for delivery, there is an option to pick yourself up (self pick up) or delivered (delivery now).

Airasia consumers can also convert their airasia points to pay for transactions on this delivery service. When further explored by DailySocial.id, the company leverages a partnership with Go-Send for its delivery. In addition to being charged with shipping costs, there are also platform fees that consumers have to pay.

Like other companies that launch new services, Airasia also offers marketing gimmick with discounts for in the context of user acquisition.

For the record, airasia food is a digital initiative from Capital A which oversees 16 products and services in the super airasia application. In it, not only provide flights and travel, but also daily lifestyle needs, ranging from food, retail and e-commerce, delivery services same-day, ride hailing, and much more.

So far, the solutions that have been present in Indonesia, are new airasia money, food, e-commerce, and explore. In providing these solutions, the company works closely with partners. For example, PasarPolis (insurtech), Bareksa (e-investing), Rumah Zakat (social institution), and Wise (remittance) for airasia money. Then, together with TrueID to provide content streaming audio, video and themed articles travel, food, and lifestyle which can be accessed for free.

Delivery service potential

Indonesia is the largest market for food delivery businesses in Southeast Asia. Released data Momentum Works mention, total gross merchandise value (GMV) of this service reached $ 4,6 billion or around IDR 65,3 trillion. Under Indonesia, the next largest markets were Thailand and Singapore, which reached $4 billion and $2,9 billion respectively. In terms of application usage, market share GrabFood is the largest with a GMV of US$7,6 billion. This figure surpasses FoodPanda's $3,4 billion and Gojek $2 billion.

In general, Momentum Works explained that there was a significant spike in food delivery services as seen from the total GMV in Southeast Asia of $15,5 billion in 2021. That figure was up 30% from the previous year. Meanwhile, in 2020 there was a lower increase, which was 18,3%.

“2020 saw significant growth in the demand for food delivery services. The surge in volume continues into 2021," explains Momentum Works in a report entitled Food Delivery Platforms in Southeast Asia (SEA) January 2022.