airasia Super App Indonesia Officially Launched, Presents "Ride-Hailing" Service in Bali

After previously announcing several new services, Airasia Super App Indonesia finally officially launched in Indonesia on November 2, 2022 yesterday. First present in Malaysia in 2020, Indonesia is the third country after Thailand and the Philippines for the regional expansion of the Airasia Super App.

Since the pandemic hit the travel and tourism business, Capital A (formerly AirAsia Group) is known to be actively introducing new services in an effort to grow its non-airline revenue. With presence super app With this, users are expected to be able to experience a complete vacation through one application.

In the inauguration which took place in Bali, the CEO of Airasia Super App, Amanda Woo, was also present virtually. He admitted that he was very optimistic and said that Indonesia had a very strong growth potential. Despite the competition super app local players have been dominated by a number of major players, he believes in the differentiation and different approach the company is taking.

"We believe there is no super app others out there who can actually declare themselves as travel super app and able to provide a comprehensive experience to its users by combining the travel and lifestyle segments in one platform," he said.

In fact, airasia Super App is the only travel super app which has its own airline. This position allows the company to optimize  broad user base and strengthen the travel segment. Overall, AirAsia has served more than 51 million passengers to more than 128 destinations in 21 countries.

With the integrated Online Travel Agent (OTA) platform, Airasia Super App users can book flight tickets with more than 700 global airlines and have accommodation options in more than 700.000 hotel inventories worldwide. Until now, the number of daily active users of the Airasia Super App is estimated to be around 1,25 million people.

Actually trying to be travel super app also echoed unicorn local Traveloka. The concept is similar, combining accommodation services, vacation experiences, to finance in one application.

airasia ride

On the same occasion, the Airasia Super App also launched a transportation service ride hailing four wheel, airasia ride. Previously, airasia service money and food delivery already launched in Indonesia. Currently, the reach of airasia ride services is only limited to Bali, but they are optimistic that they can reach a wider market.

Previously, airasia had stolen the attention by offering an opportunity for airasia ride drivers to become permanent employees with a monthly salary of more than Rp. 10 million in Malaysia. When it comes to related benefits drivers in Indonesia, it is still reluctant to comment. Airasia ride service itself has opened registration for positions driver since October 2022.

"We will continue to strive to ensure that the rates received by drivers are fair. This refers to one of the values ​​we offer, namely Super Value, by committing to provide the best rates not only for users, but also for drivers," said Country Head of E-Commerce airasia Super App Arbi Wienandar.

To be able to enjoy this service, users can download the Airasia Super App, then scroll to the Delivery category and select the ride menu. Then, select the desired destination point and payment method before ordering. For now, the only payment options available are cash or credit/debit cards online.

When asked about the target, his party did not want to explain in detail. However, the company revealed that its main focus is to develop major tourist destinations by targeting foreign tourists, starting from Bali. "We want to optimize this service in Bali first," said Arbi.

In Indonesia alone, players ride hailing still dominated by the green duo Grab and Gojek. Not only that, in Bali, airasia ride in Bali also has other competitors, namely Maxim and InDriver. The last name mentioned takes a quite different approach by allowing passengers to set fares in advance.