UpBanx Launches UpThinx, an AI Platform for Copywriting

PT UpBanx Global Indonesia launched UpThinx, an AI-based platform to simplify the process copywriting and ideation for creators, an influencer, brands, agencies, freelancer, and professionals in the creative industries.

This platform was launched because in today's era digital presence is very important for brand in marketing their products. Creative agencies and social media are also on the rise, with a growing number of individual creators on platforms like Instagram, YouTube, LinkedIn and TikTok.

Each of these creative workers has their own identity that can differentiate them from their competitors. Seeing this opportunity, UpBanx launched tools to help them create a variety of content caption Instagram, YouTube video titles, LinkedIn topic ideas, outline blogs, and Facebook ad text.

"Over the past year, UpBanx has been using AI to improve creditworthiness in the creative economy using non-traditional data, such as ad revenue and metrics engagement, which enables access to funding for thousands of previously considered individuals and businesses unbankable," explained UpBanx Founder and CEO Wafa Taftazani in an official statement, yesterday (15/5).

He continued, "With UpThinx, UpBanx takes this mission one step further by using AI to increase productivity and accessibility in the creative economy, which we believe will create a positive feedback loop which will empower the sector as a whole."

As explained further, UpThinx uses AI to produce a variety of high-quality content in seconds, with integrated SEO optimization. Creators simply enter information to brief, such as topic, product details, and target audience.

After that, UpThinx will provide content that has been optimized and personalized. This platform will also provide recommendations so that the resulting content is easy to read, clear and appropriate tone and style from the creator.

UpThinx comes with a variety template ready to use to meet content needs, from social media, blogs, to company emails. Other advantages: increase work efficiency and save time by providing cost-effective solutions for creative workers, as well as significantly increasing power output production of creative actors to simplify the process of finding ideas and starting content creation.

According to Wafa, in the future this product will continue to develop the types of content that can be produced and improve its quality. The company plans to add additional updates, such as integration with real-time trend analytics so that content produced via UpThinx is relevant and timely. Also, use of productivity and efficiency insights from UpThinx to make it easier to access funding from UpBanx.

In offering this platform, UpThinx provides two subscription package options: Personal and Productive, each of which provides facilities according to the needs of individual creators or teams.

UpBanx Development

UpBanx itself has just been released to the public one year ago, offers the concept as a platform fintech for creators, starting from fund transfers, earnings (deposits and funding), and financing for creators. The company collaborates with Modal Rakyat and KoinWorks to provide these solutions.

Before being released to the public, this startup went through phases stealth for a year. In its development, UpBanx has been supported by a number of investors and angel investors. The names are Y Combinator, Alpha JWC Ventures, Alto Partners Multi-Family Office, Number Capital, UBI Capital, Raffi Ahmad and Nagita Slavina.

Then, the Collab Asia and DRM (Digital Virtual Chain) creator network, and a number of well-known angel investors. Included in the ranks of angel investors are Melvin Hade (GFC Partner), Hendra Kwik (CEO Fazz Financial), Hendoko Kwik (CEO Modal Rakyat), Budi Handoko (CEO Shipper), and Arya Setiadharma (CEO Prasetia Dwidharma).