Content Creator Platform "TipTip" Receives Series A Funds of 205 Billion Rupiah

Content creator platform TipTip announced it has closed its Series A funding of $13 million (equivalent to 205 billion Rupiah). This round is a continuation of the $10 million seed funding that was previously received in March 2022. East Ventures is back to lead this latest round with participation from other investors, such as Vertex, SMDV, and BIG Ventures.

In an official statement delivered today (28/11), TipTip Founder and CEO Albert Lucius said that he is honored and proud of the continued trust and support from leading investors in Southeast Asia.

"We really appreciate the partnership that exists, and will use these funds to accelerate platform development, product diversification in order to position TipTip as the leading platform for content creators in Southeast Asia," said Albert.

Co-Founder and Managing Partner of East Ventures Willson Cuaca also gave a statement. He has full confidence in Albert's leadership in bringing TipTip. According to him, Albert's experience Build Kudos, before being acquired Grab in 2017, has proven to be a solid navigation to deal with the economic turmoil expected in 2023.

"We hope that TipTip will continue to grow significantly while still implementing the strategy hyperlocal which has proven to be well-adapted and bring changes in behavior for consumers and content creators in the post-COVID era. We see the potential for even greater development and we are very optimistic to continue to support TipTip," he said.

Vertex Managing Partner Joo Hock Chua added, “We believe in the creator-supporter-promoter ecosystem approach taken by TipTip. This approach is very suitable for entering the Indonesian market which is very broad and spread across various micro communities. TipTip is unique in providing the main solution to the problems faced by content creators, namely monetization within their ecosystem. With TipTip support, content creators can monetize their content directly without having to rely on algorithms or ads.”

TipTip Achievements

TipTip was founded in October 2021 with a mission to provide a solution to the monetization gap Southeast Asian content creators are currently facing. TipTip builds a marketplace that connects content creators with their followers. There, content owners are given the freedom to create content, market and sell their creations directly.

Claimed since its introduction to the public in July 2022, TipTip has received a good market response. There was an increase revenue more than 20 times in the last two months since October 2022. Strategy hyperlocal which was implemented by TipTip is said to have successfully collaborated with community activities, both online and offline, in more than 40 cities throughout Indonesia.

The TipTip platform is said to have been used by more than 2.500 content creators and used by more than 30 thousand users. The company plans to be even more aggressive next year with a target of hosting 30 thousand content creators and 300 thousand users.

Albert said that the average income that content creators and their followers get after 30 days of joining the platform is around IDR 3 million. Content creators can earn by selling their content directly or through the network of content promoters on TipTip, or by doing live sessions with followers. There are monetization features such as tipping direct, as well as identity KYC and payment integration that helps creators earn more.