Tiket.com Launches the “TO DO” Vacation Activity Feature

Tiket.com inaugurated the “TO DO” holiday activity feature, after the first time soft launch in March 2020. It is claimed, this feature grew the most significantly up to 515% for ticket sales figures in the third and fourth quarters of 2020, surpassing the performance of airline tickets and accommodation of 89% and 118%, respectively.

Co-Founder & CMO of Tiket.com Gaery Undarsa explained, initially TO DO only served the attraction and ride ticket category. But now TO DO covers 10 categories with more than 10.200 choices of activities online and offline, 386 event in 62 countries. Especially in Indonesia, there are 2 thousand choices of activities and 380 event that consumers can choose from.

"TO DO formed to complement the products we already have, as well as respond to current consumer needs," said Gaery during a virtual press conference, Thursday (28/1).

There are 10 categories in TO DO, including TO DO Online which contains a range of activities online like class online, seminars, film premieres gala, podcast, and others; attractions; event (music concerts and seminars); travel companion (travel essentials such as Covid-19 tests, SIM card purchases); transportation; tour; playground; beauty and fitness; culinary tour; games and hobbies.

Of all the categories above, essential travel, attractions, and events are the categories that consumers buy the most. This is in line with the condition where consumers who start traveling must complete a number of health document requirements, while in order not to get bored at home buying activity tickets online.

Going forward, the company will continue to add partnerships with various on-board tourism industry players into TO DO. Gaery said, in addition to the aviation and hotel industries, there were millions of people around him who were affected by the pandemic.

"There is a recreation area, tour guide, the place souvenir, around the tourism industry that can be visited. This is what we are trying support them by joining TO DO,” he concluded.

The same concept has also been launched by its closest competitor, Traveloka with the Xperience feature. To be more competitive, companies just released the OnlineXperience category which offers more than 100 unique sessions designed to encourage consumers to enjoy free time at home with their families.

Traveloka Xperience itself released in 2019. Since the pandemic, the company has released essential travel services in the form of Covid-19 tests. claimed, this feature is used by 200 thousand users.