BorongBareng's Optimism Promotes the Concept of "Social E-commerce"

wholesale, E-commerce which is under the auspices of PT Digital Imagination Space inaugurated its presence in Indonesia in June 2020. They stretch the concept E-commerce sosial, optimizing the engagement of many users in some of its features/programs. In its debut, several interesting programs for user acquisition such as Slash-it (program game lower prices), Super Deal (discount program), and Group-Buy (buying program together).

BorongBareng from the start focused on targeting users mobile devices. This can be seen from those who directly serve interface special mobile devices on the website. The BorongBareng application itself is in the process of being developed, to be launched in the near future.

As a new player in the industry e-commerce, it seems founder quite optimistic about the planned concept and strategy. The Slash-It feature, for example, is a feature that is expected to invite many users, because the more other users are invited, the cheaper the product price will be.

"Three weeks after soft launch, we have 50k registered users on the platform. This is a great achievement and we are excited to serve customers in Indonesia with good service and quality products at affordable prices," said BorongBareng CEO Peter Zhou.

Optimism in the midst of a pandemic

The e-commerce industry is the biggest economic driver in Indonesia, with business dynamics and competition that is quite tight. Several players appeared and disappeared, some were still struggling to survive. The task is getting harder for Wholesale together given the current pandemic situation. People's purchasing power decreased, the direction of consumption also changed towards staple food, health, and the like. Nevertheless, they claim to be optimistic enough to develop.

"Despite facing a difficult quarter due to the pandemic, today we are proud to introduce BorongBareng to the Indonesian people. BorongBareng is here in Indonesia to meet consumer needs with an eye focused on digital population growth. We want everyone to have access to better products, with the best price and have the power to get a better quality of life," explained Peter.

BorongBareng at its inception offered various types of product categories. These products are the result of cooperation or partnership with several manufacturers. As for the fresh fruit and vegetables they partner with Eden Farm. It is claimed that this collaboration will continue to be explored, especially to develop local business growth in Indonesia.

The team also explained that all goods sold at BorongBareng were sent directly to ensure that the prices of the goods were quite affordable for their customers.

For now, BorongBareng is focusing on growing its business. With some capital investor angle they target at least to get 300 thousand users at the end of this year, as well as completing pre-series A funding.