Beliruma Proptech Platform Wants to Facilitate Comprehensive Property Business Process

One of the platforms that wants to make it easier for consumers to do home sales and purchases in a manner online is Belirum. This service was only released in early October 2021 and is currently operating the platform.

To DailySocial.id, Founder & CEO of Beliruma Effendy Tanuwidjaja said the service was presented to accelerate people to have a place to live. "Belirum launched because we want to focus on the digital platform for buying and selling property, accelerating and making it easier for Indonesians to own a home through technology."

Being under the auspices of PT Real Estate Teknologi which also owns and manages Rentfix, Beliruma facilitates interaction between partners developer, agent partners, and prospective buyers to help make the entire property buying and selling transaction process easier and faster with the help of technology.

In the transaction process, partners developer members who are members will be facilitated, because Beliruma has access to agent partners who are ready to help market the property. Later, the agent partners will not only market the property and earn sales profits, they will also gain access to various other properties.

Then for prospective buyers, Beliruma will help oversee the entire transaction process from initial contact to the contract process. Currently Beliruma has partners developers, Among them are Citra Indah City (Ciputra Group), Green Setu City (Harmony Land Group), Semaya Living (KNS Land) with a total of about 700 housing units that are ready to be marketed through Beliruma. Beliruma currently utilizes websites and browsers. The Beliruma application is currently still being developed by the company.

"We integrate partners, stakeholder property, and Beliruma features to focus on accelerating people to have a place to live. And also prospective buyers have the freedom to choose the type of financing that we provide,” said Effendy.

Partner with service fintech

Beliruma also facilitates home ownership loans (KPR) through bank partners, as well as facilitating services fintech to provide financial services for prospective buyers in payment or application for property loans. Beliruma is currently exploring cooperation with fintech services, one of which is Gradana. Beliruma is also building partnerships with various banks to facilitate mortgage facilities, one of which is Bank Jago.

"For that, we will work with various banks to facilitate the community in housing loans (KPR). And we will facilitate Fintech features to provide financial services for prospective buyers in payment or application for property loans," said Effendy.

This year there are several targets that the company wants to achieve, including continuing to increase partners developer and agent partners as well as reaching more potential buyers, especially in the younger generation segment.

Growth proptech during a pandemic

Technological property industry development (proptech) During the pandemic, Indonesia underwent a digital transformation that had brought many companies to good business activities and ensured the continuity of business performance. Industrial development proptech This has a huge impact on the property business.

Since several years ago, proptech has begun to be applied in this industry for various activities such as branding, marketing, buying, selling, and leasing, as well as property management so that they can be monitored and managed more easily. The reason is that property can be the best investment choice in all economic conditions. The current condition is considered to be the right time to buy property, given the relaxation of Value Added Tax (VAT) and a 0% down payment policy as well as promos from current developers.

"For this reason, during a pandemic, people increasingly rely on digital platforms proptech especially to search and find a place to live. Therefore, with the current development of the property technology industry, Beliruma is here to accelerate the growth of home ownership in Indonesia through technology," said Effendy.

DailySocial.id notes that currently there are at least 20 more platform proptech in Indonesia. Utilizing technology, each platform tries to offer features and ease of access for property owners and property seekers.

Menurut East Ventures The property industry is the largest asset class in the world. The first wave of Proptech in Indonesia started with increasing housing demand from the middle class, thanks to a healthier and growth-driven economy.

Reserved proptech it is still the most popular, with a high concentration on buy, sell and rent search portal startups. Wave proptech The next predictable one is about data, backed by tremendous advances in data storage, and ingestion.