OrderOnline SaaS Startup Makes it Easy for Social Commerce Sellers to Manage Business

According to data from the Ministry of Cooperatives and Small and Medium Enterprises, out of 64,2 million MSME units, only 19% of them have entered the digital ecosystem. The government itself targets 30 million MSME units to enter the digital ecosystem by 2024. Various solutions are provided by startups to make it easier for MSMEs to enter go digital, now comes from various gaps in business aspects, be it fintech, supply chain leaders, logistics, E-commerce, marketing and more.

This condition is reflected in the published reports DSInnovate titled "MSME Empowerment Report 2021", there are several basic problems currently experienced by MSME actors in Indonesia, such as lack of capital, calculation/transaction errors, difficulty entering the market, and others.

What happened above, Rovan Alfarry (CEO) and Fazlur Rahman (CTO) really felt how difficult it was when starting a business. online small. Whether it's having trouble checking accounts, forgetting to reply to too many consumer messages, untidy sales records, and much more. They also took the initiative to build their own platform that can accommodate all of their complaints so that it is easier to sell.

“Initially, this feature was only used for personal use. But when we find out that our colleagues are also selling online feel very helpful with tools what we created, we are seriously thinking about developing it as a promising business,” said Rovan when contacted DailySocial.id.

The experience finally gave birth OrderOnline in July 2018. Rovan said, OrderOnline's vision is a business platform online which helps MSMEs grow by answering any problems they actually experience directly.

OrderOnline Solution

OrderOnline helps businesses in sales through order form, management order, management customers, and team management. Each user can create a shop online itself in the form of a catalog or landing page on the website, complete with checkout page which has been integrated with the COD feature, e-payments, interbank transfers, as well as a business management system and automated sales reports.

The solutions offered are not new items provided by SaaS startups in Indonesia. Rovan said that the differentiation that OrderOnline excels at is that users can use checkout page and schedule follow up order via WhatsApp. “These two features are very helpful social commerce or MSMEs selling on social media.”

He detailed, after the seller sent checkout page through various social media, consumers can directly buy on the page without any hassle. Then, to do follow up consumers regularly and automatically on the OrderOnline platform which will be connected directly to WhatsApp. “This has been proven to increase sales success.”

He continued, “OrderOnline is here to simplify and facilitate online business processes with features all-in-one-his. Not only talking about sales, but also business management and the team that can help the business process itself every day.”

Not only that, in terms of logistics, OrderOnline is also a concern. Countedly, logistics companies such as SiCepat, JNE, J&T, SAP, and Ninja Xpress have joined the platform. Business people can choose a logistics fleet that is close to their business area.

All of these solutions are available as subscriptions for either a monthly or yearly period. There are three categories available, namely Personal, Business, and Enterprise with costs starting from IDR 149 thousand.

“We also have features reseller which can help them buy goods in large quantities simply by making purchases via the website. In addition, we also have special educational media (e-courses) in the business field that can help entrepreneurs advance their business from various core aspects needed.”

Next plan

Although not specifically detailed, it is claimed that GMV from OrderOnline itself has almost touched the Rp300 billion figure with an order volume of up to 1 million per month. User profiles are from sellers on social media (social commerce), no marketplace scattered throughout Indonesia.

Rovan said that his party focused on this segment because there are several advantages that it does not have marketplace in terms of less expenditure and the absence of price competition. "We are also targeting novice businesses or those who are just starting their business with the ease and automation of the business that we offer online in the hope that MSMEs will start going digital."

The next plan, OrderOnline will be new business lines such as e-courses Ocademy for business class and marketing, fulfillment for the provision of warehouses for storage and packaging of goods, omnichannel for stock synchronization across e-commerce and marketplaces, OExpress expedition services for package delivery services, to financing for venture capital funding seller. "Most of these business lines will start this year," concluded Rovan.

The company still fully relies on its own funds (bootstrapped) in its business operations. However, with the larger business scale, it is possible that OrderOnline will raise its initial funding.