Seeing Gopay's Progressive Movement Now

Gopay's dominance in Indonesia does not need to be doubted. Quoting from various surveys, one of which is from latest report iPrice, in the second quarter of 2020 said Gopay has the highest number of monthly active users and total downloads from its closest competitors, Ovo, Dana, and LinkAja.

Also mentioned, Gopay has been named as e-wallet the first one that new users will choose (60%) the first time they make a transaction. In addition, they have the highest number of organic users (54%), even though there are no promos or promotions cashback offered by users will continue to use Gopay as their transaction tool.

The secret of the kitchen that causes such conditions is the various partners who provide channel payment ok online and offline, which is formed Gojek as the parent of Gopay. This ecosystem forms a new habit for consumers to use Gopay as a payment method every day from the moment they wake up, until they go to bed again.

When that happens, loyalty is formed. Even if Gopay does not provide discounts, it will not affect user loyalty.

GoPay Head of Corporate Communications Winny Triswandhani explained, total merchant Gopay has now reached more than 500 thousand merchants, about 95% of whom are merchant micro and small. This number is not merchant which was acquired directly by Gopay only, including merchant who accept Gopay as a tool payment from GoFood and Midtrans.

“Once Gopay can be accepted outside the ecosystem, we invest a lot Resources including field labor for the acquisition of small traders. From the start it was not easy, from two years ago the struggle for their education was more difficult than merchants who had already done it tech savvy," he explained to DailySocial.

He continued, “But we know they are the ones who need the payment the most cashless because from there they can build historical credit, clean books, and these transactions can lead them to grow, for example when applying for KUR.”

Even during this pandemic since March until now there has been a rapid increase in merchants offline who joined reached more than 120 thousand merchant new. The trigger factor is because there is a shift in the way consumers shop from offline ke online, which eventually led the merchant to follow the trend.

In accommodating the booming needs of the offline merchant Initial, Gojek make landing pageRide Together Gojek. There the company combines a variety of start-up solutions into its ecosystem for merchants, from startups to established scales.

Gojek setting up GoFood and GoBiz partner registration solutions, digital payment arrangements for o, site/app, social commerce, to loan capital. All of these solutions, of course, involve Gopay as the main umbrella.

Merchant simply answer the short questions asked, related to the type of business and its monthly sales turnover. Later the survey will direct the right payment solution according to the business conditions.

"Example for merchant who sells at social commerce, can using Selly. It's an app keyboard that can accommodate template answer, can do invoice, and has been facilitated with digital payment methods and QRIS. Now people are aware that lapak online it's mandatory now and isn't it nice to have again."

Payment in digital apps

One thing that makes Gopay something that is breakthrough is presence on Google Play as a payment option for buying apps, games and doing in-app purchase since last year. Payments on Google Play previously could only be made by credit or debit cards, Google Play Credit, and through credit deductions.

"Basically all applications on Google Play can use Gopay for payments. We know credit card penetration here is very low. We always look at consumer behavior when transacting online online [in developing innovation]. Digital payments through applications are now much increased, just like Gaming, said Winnie.

Winny did not specify how the contribution of her current transaction compared to transactions in merchant. But looking at other sourcesIn March, GoPay's Senior Vice President of Product Marketing, Timothius Martin, said that Gopay transactions on Google Play have tripled in six months. The contribution is equal from game and non-game applications.

“This year, although it has tripled, it is balanced. The contribution is 50% in game, 50% is non-game. Non-game can on Gopay there is lifestyle and entertainment is used for streaming, said Timo.

From internal data Gojek During March-May 2020, Gopay was widely used to purchase game coupons with a 3x increase. The Free Fire, Mobile Legends and PUBG Mobile applications are favorite games based on the amount of payment top up games with Gopay.

The latest development made by the company is the integration for payment of subscription packages on Spotify and YouTube (Premium and Music). A number of other well-known non-gaming applications that are now connected to Gopay are HBO Go, WeTV, Iqiyi, Viu, Imo, Inshot, Google Drive, VSCO, LINE, Kakaopage, VivaVideo, Joox, Tinder, Catchplay, Vidio, and many more.

Not only on Google Play, Gopay is also available as a payment method for digital products in Indonesia Galaxy Store, a digital app store for Samsung devices. Regarding the plan whether it will be available in the App Store soon, Winny only said that the company always tries to meet every user's need, whatever it takes.