Post-Investment, DANA Immediately Complete the Digital Payment Ecosystem at Sinar Mas

Post investment announced some time ago, DANA will strengthen the payment system at Sinar Mas, ranging from finance, telecommunications, to property. It is hoped that through this collaboration the two companies can accelerate digital literacy and financial inclusion in Indonesia by relying on the capabilities of each industry.

"The spirit of collaboration initiated by DANA and Sinar Mas in the telecommunications, digital financial services, and property sectors is our first step for the development of a cross-industry digital economy," said DANA Indonesia Co-founder & CEO Vince Iswara.

He said, DANA will improve lifestyle-based financial services and enter the business ecosystem owned by Sinar Mas, such as partnering with Smartfren in the telecommunications sector, then Sinar Mas Multiartha in the financial sector, and Sinar Mas Land in the property sector.

Although already included in the group, Vince confirmed his commitment to become an open ecosystem platform that is believed to be needed for more massive financial literacy and inclusion in Indonesia.

Smartfren CCO Andrijanto Muljono said, Smartfren as enablers The digital ecosystem believes that collaboration with DANA and other stakeholders can contribute to the acceleration of economic digitization in Indonesia. "We hope that with the realization of this digital economy, more new opportunities will open up in the community, both for MSMEs and creative young people who are now very good at using digital technology," said Andri.

Currently Smartfren is present in the DANA application as an option to purchase a starter pack at a special price. Even in the My Smartfren application, DANA is entered as a payment option for all transactions, including E-commerce which is already embedded inside it. For Smartfren, the visibility of DANA with a base of 120 million users can be used to make new business decisions.

"Calculated by" revenue Smartphone about 27% of E-commerce, traditional a little later. With DANA there are three things we want to achieve: , our products can be sold on the DANA platform because of their much higher visibility, and experience seamless pattern. "

The same applies to the financial ecosystem under Sinar Mas Multi Artha (SMMA). CIO Sinarmas Asset Management Genta Wira Anjalu added, so far SMMA already has a complete financial ecosystem but for 'old economy'. Now FUND is entered as new economy and complement the SMMA ecosystem.

“For example, Sim Invest can work with DANA to payment enabler and there is an advantage that DANA has big data and digging experience consumer needs, so later we can create finance planning as needed," he said.

Meanwhile, Sinar Mas Land CTO Mulyawan Gani said, in the property sector, DANA will be available in the BSD community application called One Smile and the addition of other features to provide added value. Other collaborations will also be carried out with DANA for other innovation projects within the Sinar Mas Land ecosystem.

“We will integrate digital payments in Township that we have developed, so that citizen services are more efficient and comfortable. In addition, we will directly implement this collaboration into the innovation projects that we are developing in the Sinar Mas Land ecosystem," he said.

Currently DANA claims to have 120 million users and process an average of more than 10 million transactions daily. Some of the latest feature developments that DANA has also prepared until the end of 2022 include expanding payment options such as insurance, Land and Building Tax (PBB), eSamsat, to payment partners. online and offline.

DANA also participates in supporting regulatory policies through the implementation of BI-Fast, QRIS TTS (Topup, Withdraw, Deposit), and SNAP Open Banking. In the near future, DANA will launch a Family Account specifically for Generation Z.