GoPlay Live Launched to Accommodate Interactive Content Needs

Shifting consumer behavior towards media consumption online in this pandemic era has pushed GoPlay, the platform video on demand from Gojek, to launch its newest innovation, GoPlay Live. This feature will broadcast live (live streaming) various programs or content online more interactively.

This was acknowledged by Edy Sulistyo, as CEO of GoPlay, "Initially we saw shifting behavior from users who start searching for online content. Followed by an increase in the number online events [...] from here we try to find a way how to make online event who can present offline experience."

It also conveys potential content online which is quite large during this pandemic. According to data obtained from sister companies, Loket.com, there is a surge in the implementation online event which dominates 96% of the total events. This is in line with the increase in the number of GoPlay users which reached 10 times.

Not long ago, GoPlay has also secured independent investment.

Strengthen collaboration

Entering a new order in this pandemic era, Edy explained several company strategies to adapt to the current situation. One of them is by increasing collaboration that can optimize the Indonesian film industry and support filmmakers in the overall distribution of their works

So far, GoPlay has collaborated with Gojek and Citilink for several product packages (bundling). In addition, together with the Ministry of Tourism and Creative Economy, we present film and serial festivals online first in Indonesia. This collaboration strategy is considered very effective in increasing engagement with users while supporting the #StayHome campaign.

Previously, GoPlay had several categories such as GoPlay Original, Goplay Exclusive, and Goplay Library in its application. However, as the number of online events, features live streaming This is also one of the strategies to be able to complement the existing ecosystem and help those affected by the pandemic in the entertainment industry.

Support local filmmakers

Some of the new interactive features that can already be enjoyed include (1) ShoutBox, to assist users in a Q&A session with the host/organizer in a session; (2) Public and Private Group Chat, which allows attendees to interact with each other like when participating event offline; (3) Live Shopping, to make it easier for users to buy merchandise, souvenir, or other products of the content creator (or event); as well as several other features.

In addition to the features that can add revenue For artists/content creators, there is also DRM (Digital Right Management) protection to avoid duplicate content and access exclusive controls.

“Innovation and creativity content creator in Indonesia is very limitless. Through support great app Gojek, the development of GoPlay features in the GoPlay Live category will not stop here. In the near future, GoPlay Live will bring additional features, such as Interactive Trivia, Interactive Polling, Donations, Virtual Gifts, and many more for users," continued Edy.

Meanwhile, from the side content creators, maintenance online event This is one thing that can encourage the creative industry to continue to grow amidst the loss of the stage offline they. In addition, geographically unlimited online access is considered to be able to expand the target audience. In fact, a number of online event even managed to achieve sales of more than 5000 tickets. The audience does not only come from the local community, but also from several neighboring countries.

"This makes me very exited with potential online event this. Apart from still being able to use GoPlay to help artists keep creating, we also see potential post-pandemic. With the existing concepts, we can form hybrid models antara offline and online event which later can get revenue from a larger audience," added Edy.

Currently Goplay Live has also been integrated with GoTix and Loket. For users who want to enjoy the experience offline Dalam online events more interactively and want to appreciate more content creator favorites can directly buy tickets available on the two platforms.