KULO Group Releases Mobile Application, Optimizes Ordering Platform and Loyalty

F&B Company KULO Group released an application to make it easier for consumers to access nine brand under groups more easily from nearby locations. The app is officially released to the public on March 17, 2021, available on Android and iOS.

Currently KULO has 1500 o spread throughout Indonesia with nine brand consisting of Kulo Coffee, Pochajjang Korean BBQ, Kitamura Shabu-Shabu, Oseng Mie Jontor, Mazeru, Xiji Street Snack, MoTahuAja, Bu Eva Special Sambal, and Xi Bo Ba.

KULO Group CMO Michelle Sulistyo said, the presence of this application is a form of company offering so that consumers can access all brand from the nearest location at a more affordable price. Previously, KULO took advantage of the presence o for accepting dine-in, takeawayand online food delivery work with platforms like GrabFood and GoFood.

"What distinguishes the application from the order online is that we want to provide exclusive promos that can only be found in the application, can exchange points and redeemand special privileges try new products that we will launch first in the application,” explained Michelle, Monday (15/3).

The application is also equipped with various features such as options for delivered or pick up by determining the schedule according to consumer choice, accessing a more complete and diverse menu, and features refer to friends to get extra points when friends download and make purchases through the application.

In the future there will be more features that will be prepared by the company to pamper consumers, one of which is reservation online when consumers want to eat directly at the restaurant.

In terms of business model, KULO has not utilized cloud kitchen in operation, so ordering from the new application allows for one o from one brand just. However, Michelle insists every o allows consumers to choose a wider variety of choices whether it's adding ice, sugar, sauce, and so on that are not found when ordering through the application food delivery.

During the pandemic, he continued, the company was also affected in terms of consumer visits for services dine-in. For example, for a more delicious dining menu to be enjoyed directly on location, finally you have to takeaways to eat at home. As a result, although it is not detailed further, the company's overall business is quite helped by the performance of the beverage brand rather than the food brand.

“[At the beginning of the pandemic] it had gone down, but now it has stabilized up. So far almost all of our brands are crowded with [buyers], but for the most part, beverage brands are more crowded than food brands,” he concluded.