JustWatch Research: Netflix and Disney+ Become the Most Selling SVOD Platforms Throughout Q1 2023

The rise of Subscription Video on Demand (SVOD) services has changed consumer behavior in Indonesia. Now users can access a variety of content in various gender, allowing them to explore new shows, movies and documentaries from around the world.

Some of the major SVOD platforms operating in Indonesia are Netflix, iFlix, Disney+ Hotstar, Vidio, HBO Go, Prime Video, WeTV, and Viu. These platforms compete to capture the growing demand for SVOD content among Indonesian consumers.

Recently JustWatch, released its SVOD report for the first quarter of 2023, providing insight into the evolving streaming services. The report offers an in-depth understanding of the SVOD platform market trends, preferences and dynamics, highlighting the customs streaming viewers around the world.

Netflix and Disney+ Hotstar Rivalry

In general, the JustWatch report shows the service landscape streaming, examining the market presence, content, and user engagement of various SVOD providers. With an extensive database in over 70 countries, JustWatch analyzes data from millions of users to offer deep insight into the streaming industry.

In Indonesia itself, currently there are 7 SVOD services that are most accessed by users and are specifically observed in detail, including Netflix, Disney+Hotstar, iFlix (+WeTV), Viu, Vidio, Prime Video and HBO Go.

In the report it was revealed, market share for Indonesia in the first quarter of 2023, Netflix and Disney+hostar will still be the most SVOD platforms accessed by users in Indonesia at 22%. Followed by iFlix with 16%, Viu with 12%, local platform Vidio with 10%, then Prime Video from Amazon with 9%, and finally HBO Go with 6%.

The report also revealed that Netflix, iflix, and Viu showed positive growth with each growing up to +1%. Meanwhile Prime Video and Disney+hotstar are still struggling to keep up with the market, with their respective market shares decreasing by -1%.

By understanding regional variations and user engagement patterns, providers can tailor their offerings to meet specific market demands and maximize their customer base.

Meanwhile in the report JustWatch in 2022 Then it was noted that Disney+ Hotstar dominated the OTT market with a market share percentage of 23%. Then, sequentially followed by Netflix (21%), iflix (15%), Viu (12%), Vidio (10%), Prime Video (9%), HBO GO (7%), and others (3%). Vidio is again the only local OTT platform, with double digit numbers rising from the previous year.

SVOD strategy reaches users

In a report released by Media Partners Asia revealed, Netflix's revenue growth in 2023 will come from the profitable but saturated Australian market, where Netflix's performance will gradually be supported by advertising growth. Meanwhile, Netflix's strong growth rate in Japan and South Korea has resulted in high revenue per user, supported by material benefits and contributions from India, Indonesia, the Philippines and Thailand.

In February 2023, the company also announced price adjustments in Southeast Asia. It is claimed that this can increase the number of users in Southeast Asia, and can compete with other SVOD platforms.

Meanwhile video as the only local SVOD platform included in the JustWatch report, it has the ambition to drive growth and strengthen its position as a leading local OTT. According to a report from Media Partner Asia, in the first quarter of 2022, Vidio will be the top OTT platform based on monthly active users (MAU) and total duration of streaming minutes (minutes streamed). The company continues to add to its content catalog in the sports sector and is claimed to be the most complete in Indonesia.

The list starts from the 2022 FIFA World Cup Qatar, English Premier League, Indonesian Football League (Liga 1, Liga 2 and Liga 3), UEFA Champions League and UEL, NBA, European Football League (Serie A, La Liga, Ligue 1) , FA Cup, Formula One, Indonesian professional volleyball league (ProLiga), Indonesian Basketball League (IBL), Women's Tennis Association (WTA), and a wide selection of other premium sports content. Not only that, Vidio continues to actively release original content up to three titles every month.