iPrice Helps Southeast Asian MSMEs Go Online through the iPrice Sellers Club Program

Since the Covid-19 pandemic hit, the number of Southeast Asian people who started businesses online valued quite a lot, especially in Indonesia. What's more, many business actors are starting to penetrate the market online from previously only focusing on sales offline to keep their business afloat.

Regarding this phenomenon, David Chmelar, Co-Founder & Executive Vice Chairman iPrice also stated that since then, E-commerce Indonesia is experiencing a fairly rapid development.

"Development platformE-commerce over the last 7 to 10 years it's been pretty fast. However, during the Covid pandemic, its development became very fast. One thing that always crosses my mind is that there are millions seller in the ecosystem E-commerce Indonesia who feels grateful for the presence platform digital," said David.

This statement is also supported by a study conducted by Google, Temasek, and Bain and Company which in the study showed 1 in 3 merchant believe that without platform digital, their efforts will not survive in the middle lockdown Covid-19 pandemic. Then, still from the same study, 4 out of 5 merchant predict that most of their future sales will be generated from platformonline.

Unfortunately, although digitization is very helpful for entrepreneurs, go digital is a step that is quite difficult and expensive, especially for micro and medium enterprises. This is based on the fact that the majority of online sellers is generally not a person digital experts and still need to learn a lot to be able to bring his business successfully penetrated the market online.

David stated that there are several things that can be an obstacle and fear for business actors who want to go digital. First, the competition in platform-platform digital sales and marketplaces tighter now. Second, fees and commission structures are increasing. Third, although the seller is not charged anything when entering marketplace, but after that a lot of costs that need to be incurred such as costs for advertising.

Apart from these things, there are many seller who don't know how set-up store online they don't even know where to start. Based on these concerns, iPrice is now presenting a program iPrice Sellers Club.

iPrice Sellers Club

iPrice Sellers Club is a special program for business people online from iPrice which is presented with the main mission of reducing their digital marketing costs. 

This program was also launched as a solution for seller with three conditions, among others seller who has joined marketplaces, seller who owns the shop online themselves, and seller who have not joined marketplaces and don't have a shop online but they want to start for go online.

For seller who has entered marketplace, often the obstacle that occurs is the difficulty of getting visibility, increasing traffic, and build a reputation, so that sometimes they make review fake in order to be trusted by customers. In dealing with this, iPrice can help display their stores and catalogs from marketplace to the iPrice site for more potential customers to see. Then, when customers are interested in buying a product from seller the customer will be directly transferred to the marketplace the place seller install the product.

Furthermore, for those who have store online themselves, David saw the problem in technical matters where seller must be able to do set-up store online themselves, like payment gateway and ads. However, often seller do not have the time and enough knowledge to optimize these technical matters, especially ads. Advertising is very important because it serves as a means of notification to customers of the existence of a store online. Compared to having to use Facebook or Google Ads tend to be expensive seller can join the iPrice Sellers Club. With this program, iPrice can help direct customers from the iPrice site to online store for selling for free so traffic increase and shop online they can be recognized by many customers.

Finally, the iPrice Sellers Club is also available for business actors who are not yet actively active online and confused where to start. Business actors who have not joined in marketplace anywhere and don't have online store they themselves can post their products on the iPrice site which then customers can also do checkout there. iPrice will assist these business actors in integrating, from preparing product details to basic sales requirements, until they are ready to sell on the iPrice site.

"So, regardless of the conditions seller, we have a solution to be businesses in establishing their presence in platform digitally through the iPrice Sellers Club," said David.

iPrice Sellers Club as businesses SMEs for go online provide a lot of advantages for business actors who join. Besides being free and not charging commissions, it's also quite easy to register to participate in the iPrice Sellers Club. Seller can directly contact iPrice via Email ke sellers@ipricegroup.com.

Then, iPrice has a price comparison service that helps customers find the best price for the product they are looking for on the internet. This service is certainly very beneficial for seller which sells products at affordable prices.

Then, iPrice also has an annual user of 130 million users. Thus, business actors who are members of the iPrice Sellers Club have a greater chance of being reached by more customers.

Through this program, it is hoped that iPrice can help many MSMEs, especially in Indonesia, in reducing marketing costs and achieving profitability.