Go Digital Tips for Culinary Business People from Culinary Startup Glasses

Culinary business or F&B is one of the fastest growing businesses. Along with its development, many culinary business people have begun to innovate to develop their business digitally (go digital) or also known as business digitization.

Culinary business people are now supposed to use digital technology in their business, in order to keep up with the times. Therefore, it is important for business people, especially those engaged in the culinary field, to understand business tips effectively go digital, as follows.

Culinary Business Preparation Before Go Digital

Process go digital in the culinary business is done in many ways. Starting from the use of social media as a promotional or marketing medium, transaction methods without spending cash, ordering and delivery methods, to business management methods.

CEO and Founder of a startup enablers F&B industry Wahyoo, Peter Shearer said that the adoption of digital technology for culinary business players is currently quite easy. Many companies have made it easier to access technology, for various business needs, including the culinary business.

“This ease of access is evidenced by the preparation for technology adoption that can be done only by having smartphone. However, apart from that, culinary business owners should also prepare skilled workers melek digital technology," he said.

This is supported by the statement of the Founder of the Lokaya culinary marketplace, Gendro Salim. According to him, what culinary business players need to prepare is a team that controls omnichannel, such as marketplaces, social media and payment platforms.

"In addition, adequate technological tools and networks, quality, consistent and fast production capabilities, as well as strategies" brand and integrated marketing insight from the consumer's point of view, brand and also the market or industry,” added Gendro.

Advantages and Disadvantages of Business Digitization

Peter added that business digitization is currently very important for business development in various sectors, including the culinary business. With digitalization, culinary business operations can run more efficiently and optimally.

"In addition, culinary businesses can reach people customer wider. That way, business owners can focus more on thinking about the next step of business development. So, it can bring income growth,” he explained.

Meanwhile, according to Gendro, business digitization can make business more economical and efficient. Business can be done anywhere, as long as you have access to transportation for shipping. So, it is necessary to have a strategic place of business with expensive rental costs.

Even so, Gendro also added some shortcomings of business digitization. Among them, the business needs extra management, such as for integration between various platforms ecommerce and social commerce.

"Not only that, business people also need to anticipate when sales are crowded, only when there is a promo. How to anticipate it by maximizing consumer data that has become customer, for example through the program top up post-promo purchases, programs loyalty, referrals, and others," he explained.

Digital Services That F&B Businesses Can Use

For business people who want to develop their business through digitization, there are now various platforms with various services that can facilitate business people in developing their business. Among others:

• Digital Marketing

Both according to Peter and Gendro, both agreed that in business digitization, business people can start by expanding their reach to customers. For example, such as using social media, such as Facebook, Instagram, and Tiktok for promotion and marketing, to registering on Google My Business.

• Culinary Order and Delivery Online

Currently there are many platforms developed by technology companies, which support culinary businesses, through food delivery services online. This service allows culinary business people to open shops online.

• Business Operational Support

From an operational perspective, culinary entrepreneurs can take advantage of order and financial recording platforms or point of sale (POS) such as MOKA, Warung Book and others. Then, digital payment platforms with QRIS such as Dana, Ovo, and others. Up to distribution platforms like Wahyoo and marketplaces like Lokaya.

Go Digital Success Tips for Culinary Business People

Before starting the culinary business, go digitalIn addition to paying attention to the things above, culinary business people also need to know a series of tips to be successful when running an online culinary business. Including the following:

• Mature Strategy

Gendro said culinary business people need to develop a mature strategy and work plan when starting a business. He considered that when running a business there were only two possibilities, namely succeeding or learning to be successful or successful.

“Besides, pay attention user-generated content (UGC), this is very important in the eyes of consumers. Keep UGC brand always positive. Create consumer experiences with brand we are always good, including on social media, E-commerce, service delivery of goods, and others, "he explained.

• Focus on Trends

In addition, Peter also added, the tips for a successful culinary business are to focus on following trends. The goal is to continue to be relevant to the market and adapt to customer needs, so as not to be left behind with the times and competition with competitors.

“Adopting digital technology is the first step for culinary businesses to keep up with the times. However, changes and trend developments are always moving fast. So, it is important for culinary business owners to always monitor existing trends,” explained Peter.

• Take Advantage of the Digital Platform

Culinary business people can also take advantage of digital platforms such as Wahyoo and Lokaya. Wahyoo is a platform enablers culinary business, which focuses on providing distribution networks and sales networks. Meanwhile, Lokaya is a culinary marketplace that focuses on increasing the existence of MSME brands in local and foreign markets.

Wahyoo

Wahyoo focuses on its two services, namely distribution and sales networks. In distribution, this startup makes it easier for culinary business players to access thousands of quality raw materials. For example, staples include rice, cooking oil, vegetables, chicken meat and ready-to-sell products (FMCG), to frozen or frozen food products. frozen food.

Then, in sales, Wahyoo in collaboration with the Make Tajir Group, to provide access for culinary business partners to have additional culinary businesses. Thus, partners can earn more.

There are also criteria, terms and conditions for culinary business people who want to take advantage of the platform Wahyoo in obtaining raw materials or having additional businesses, including the following:

1. The culinary business is located in Greater Jakarta.
2. It is a micro-scale culinary business, such as food stalls and small Tegal stalls, home-based food businesses, medium-sized restaurants, such as well-known restaurants.
3. Have a fixed address or use a permanent building to make shipping easier.

Meanwhile, the registration flow for culinary business people who want to become partners Wahyoo are as follows:

1. Download application Wahyoo.
2. Complete business data completely.
3. Upload business photos.
4. After completing the data, the partner will be contacted by the verification team within 3 x 24 hours.
5. Once the partner's account is verified, partners will be able to make purchases.

Lokaya

Lokaya can help culinary business people sharpen their target consumers. Then, collaborate with 'Heroes of the Economy', the name for members who join the Lokaya community, so that culinary products are accepted by the target market right.

The following is the registration flow for culinary business people who want to become Lokaya partners:

1. Prepare products and brand your culinary.
2. Register yourself and business on Lokaya's official platform via lokaya.net.
3. Participate in various trainings and transformation processes brand.
4. Get code referral by buying Lokaya products.

There are also forms of cooperation between Lokaya and culinary business players as partners, which are as follows:

1. Register & participate in the selection to become a member of Lokaya.
2. Follow coaching or training.
3. Prepare products and business licenses.
4. Following the transformation process brand.
5. Become a 'Local Hero', and gain recognition from the government and society.
6. Give recognition in the form of profit sharing.

Thus a series of tips for digitizing a business or go digital that can be done by culinary business people. May be useful.