Cost Optimization Steps When Placing Google Ads Ads

One of the most popular digital marketing measures today is Google Ads, or what we previously knew as Google AdWords. Marketing products through Google Ads has a tremendous impact on a business. Because, Google is the main search engine used by almost all internet users in the world. So the opportunity for ads to be seen is also higher.

However, cost efficiency is also very important in a business activity, including digital marketing activities using Google Ads. With the available costs, we should be able to strategize so that campaign or the ads that we place can reach the right and potential audience, as we expect. Here are some steps you can take to optimize the cost of using Google Ads services.

1. Use Broad Match Keywords right

good in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), keyword alias keyword is the main and most important element. Use keyword the right one can increase the chances campaign we can be seen by the right audience.

Due to the very wide audience coverage, Google provides features such as keyword matching options. This option allows us to specify when our ads appear. Is it when someone does a search with a specific combination of keywords, or with keyword more general.

One type keyword matches The most commonly used in Google Ads are broadmatch. In that sense, broad match keywords contains all the words, which may be in any order, and may include other words. Type keyword this can make ads appear on Query similar ones, even when synonyms exist, even if they exist typo or Query others deemed relevant.

Define broad match keywords right with the product and brand marketed, add some words that are still related, but not too far from the main keyword. This can make the costs we spend more efficient, because the ad will not appear to an audience that does not match our target market.

2. Adjust Settings Campaign with Target Market

Before starting any marketing activities, including making campaign In Google Ads, the thing that needs to be done is to study and determine the target market that matches the product or brand that we market. After knowing who our target market is, then we can adjust the target audience settings we want in Google Ads.

Some of the factors that we can adjust include location, time, and tools or equipment device used. By knowing in advance the target market, it will be easier for us to adjust these three things. For example, if the business being marketed is a children's playground, the likely target market is generally young mothers. We can set geographic location targeting within the same city or close to our place of business, because the chances for visitors coming from other cities far away may be small.

Also adjust the time the ad appears, for example, avoid the morning when mothers are busy cooking for breakfast or taking their children to school. In addition, also adjust the tools used to conduct searches, for example if mothers use more smartphone, it is necessary to add an option mobile device in our campaign.

3. Take advantage of the program Reward 5%

Currently, Google Ads users can actually get reward 5% of all funds spent on advertising. This is certainly very useful for Google Ads users, especially advertising agencies and companies freelancer who manages advertising for clients. Giving reward this is a partner affiliate program of PromoNavi Agency.

PromoNavi Agency is a unique tool for Google Ads users that can be used for free. There are various unique features In this tool, among other features, Keyword Planner, Ads Competitors, Generator Ads, Combine Keyword Listsand Related Searches. These features are very helpful for Google Ads users in writing and creating ad text to targeting keyword right. Interestingly, users of this tool will also get reward by 5% of the total spend spent on Google Ads.

Giving reward This 5% amount is a program presented by PromoNavi Agency as a Google Premier Partner for its users. To be eligible for this program, users must connect a managed Google Ads account to PromoNavi Agency. The connected account will not experience any changes, because the PromoNavi Agency team does not interfere in the campaign, and does not carry out any activities in it.

Funds generated from this affiliate program can also be transferred to Paypal and Bank Accounts. Utilizing this program will certainly provide more benefits for Google Ads users, so the costs incurred for advertising will also become more efficient. For more complete information about the 5% reward program from PromoNavi Agency, please visit the following link.

Disclosure: This article is sponsored content endorsed by PromoNavi Agency.