Hangry Develops a “Multi-Brand” Restaurant with a Digital Approach

In the midst of a fast-paced culinary business, coupled with service trends on-demand such as delivery applications that are increasingly in demand, giving birth to a variety of new innovations in related businesses. One of them is offered by hangry, a business multi-brand restaurants which focuses on serving consumers through the delivery channel (delivery).

"Brand we are currently San Gyu (Japanese beef bowl), Ayam Koplo (chicken geprek), Bude Sari (traditional chicken rice, skin and lungs) and Kopi Dari Pada (various drinks). All brand this we start from scratch and everything is available at food delivery like Gofood, Grabfood and Traveloka Eats,” explained Co-Founder & CEO of Hangry Abraham Viktor, who was previously also known as Co-Founder Taralite.

It was also stated that the Hangry team is currently completing application development mobile devices to support business – including later for booking systems and loyalty programs. It is planned that the end of March 2020 the application will be launched to the public.

Apart from Victor, there are two co-founder others are Andreas Resha and Robin Tan. Although he did not mention the details, he also said that the business, which started in September 2019, had received initial funding. Hangry also participated in the Surge acceleration program initiated by Sequoia India.

Hangry is already available throughout Jakarta, Bintaro, Bekasi, Karawaci and BSD. The expansion of the area continues to be carried out in order to maximize business.

Recruitment of talent in the technology sector is also the company's focus. In addition to developing applications, they will focus on developing systems that are integrated with applications point-of-sales and build supply chain leaders company internals.

Elements of technology in the culinary business

Presence great app provide a new chapter for many industries. Previously, transportation was the most affected, now retail and culinary businesses are following behind. With tens of millions of app users great app many new business models that can be applied. For example, in culinary there is a concept "cloud kitchen", enabling culinary businesses to minimize upfront investment for excess infrastructure for store creation, purchase of furniture etc; because it only serves online orders online.

On the platform side, several startups develop special applications to accommodate these needs. Call it names like Yummy Corp, Kulina, even decacorn that Grab also preparing the platform cloud kitchen. Some bridge the food business with the customer; others, like Hangry, produce and deliver food to their customers.

Report ING Economics Department tentang "Technology in the Food Industry" presented important data related to how to democratize technology in supporting the culinary business. One of the highlights is the issue of digitization. Utilization of data to artificial intelligence is considered to provide many benefits for businesses. Moreover, in 2030 it is projected that the role of robotics-based systems will begin to be obvious in the culinary industry.

One of the benefits of using an application is that it allows businesses to get more comprehensive data that can help improve the business analysis process. For example, business people can find out the trend of product improvement so that they can project raw material purchases. Or you can study consumer habits to increase engagement brand on a more personal basis.