“Super App” Approach As Future Collaborative Format

It is undeniable, such service Gojek and Grab can be top of mind and get awareness high among users because of the flexibility and convenience offered in a single platform. Each platform claims to be great app, not just a service ride hailing, and already accommodates various services in one application.

In an interview, Co-Founders Gojek Nadiem Makarim, who is now the Minister of Education and Culture, said that applications that can serve as a service for all have enormous potential to be developed in Indonesia.

“When you digitize the movement of people, goods and track all transactions, you create a new layer of visibility and clearly understand how each city operates,” said Nadiem.

The same thing was conveyed by the CEO Grab Anthony Tan. According to him, the increasing growth of young users has changed habits and lifestyles to become more digital. Through smartphones and applications, incoming data can be utilized for service development.

Started in China

Since its inception in China, many applications have emerged that are able to solve problems and provide solutions for more than one service. term great app then began to be widely developed and was able to attract the attention of many people.

great app has created an ecosystem that is relevant and needed every day by many people. Starting from buying daily necessities, transportation, purchases and payments to entertainment.

Current model great app growing rapidly in emerging markets, such as India, South America and Southeast Asia. Focus great app is to expand horizontally and aggressively dominate certain geographies. In the end, with the right and relevant features and categories, predictable great app menjadi future technology.

Future

With super app framework which is the direction of many technology startups, it is wise for startups, corporations, and brands to collaborate and create applications with concepts one stop shopping.

Gojek, for example, has teamed up with cinemas, health consultation services and buying medicines, and a news platform so that users feel at home using the application for a long time.

While Grab presenting the service of purchasing everyday goods together GrabFresh cooperate with HappyFresh. Partner presence Grab enabling HappyFresh to add more delivery slots and increase delivery time.

HappyFresh CEO Guillem Segarra explains, approach partnerships, like with Grab This will make it easier for consumers to access the service groceries from the apps they use, without having to download the HappyFresh app.

"We believe in the approach partnerships and has been proven with Grab. They really help us in getting new customers. From here we decided to open up to other platforms that have a large user base," said Guillem.