Scalability is the Key to D2C Startup Growth
An omnichannel based approach is needed to scale up the D2C business
There are a number of reasons venture capital (VC) invest heavily in bisnis direct-to-consumer (D2C) Indonesia. Two of these factors are digital ecosystem support and cost efficiency to maximize profits by cutting multiple layers of the supply chain.
D2C enables the sale of products without intermediaries compared to traditional process chains using networks reseller, minimarketand supermarket. The D2C business model reaches consumers and markets their products through digital channels, such as social media, marketplace, and websites.
Some of the big local brands that have bagged investments from VCs are Kopi Kenangan with $109 million in 2020, and hyperfast which will receive $14 million in 2021.
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