Grab Strive for Comprehensive Expansion of “Cloud Kitchen” Services in Indonesia

GrabFood today (12/9) announced its plans to expand its network cloud kitchen hers"GrabKitchen" throughout Indonesia. According to the team's presentation Grab, this initiative was carried out after the company achieved significant business growth for food delivery services in the first half of 2019.

They claim, the GMV (gross sales value) of the service GrabFood increased 3x compared to the same period last year. Surabaya, Medan and Bandung became the biggest contributors to growth.

GrabKitchen was inaugurated since April 2019. Currently they have 10 kitchens serving users in Jakarta and Bandung. The target is that by the end of the year they will establish a network of more than 50 points.

Concept GrabKitchen is bringing together a variety merchant food and drink in a central place to meet the needs of a particular area. Each point has a different menu variation. Grab said to determine the variance, they used a data analysis-based approach.

"GrabKitchen is our innovation in bridging the customer demand gap, while providing new business opportunities for partners merchant us and encourage them to grow rapidly," said the Head of GrabKitchen Sai Alluri.

for customers, GrabKitchen is expected to shorten the delivery time for orders GrabFood, thereby enhancing the overall customer experience. They can now also order various types of food from various places merchant in one order.

Related opportunities cloud kitchen, the rivals Gojek choose partnering with other startups. Through their venture arm, they invest in Indian startup Rebel Foods. It is planned that the startup will soon debut in Indonesia, in synergy with proprietary services Gojek.

A similar business model will soon be presented by Eat in Jakarta. The Malaysian startup has started to prepare business operations here. The high interest of the Indonesian people with services food delivery give confidence to the players cloud kitchen.