Grab Announces Partnership with Yummy Corp, Expands Coverage of Cloud Kitchen

Grab announced a partnership with Yummy Corp to expand the business scope of the actors culinary business in Indonesia. Combined, the two companies now operate more than 80 cloud kitchen throughout Indonesia.

In a virtual press conference today (8/2), Country Managing Director Grab Indonesia Neneng Goenadi emphasized that in this cooperation there was no investment commitment given Grab for Yummy Corp. Only in the form of an MoU as a form of commitment from the two companies to support culinary in Indonesia.

"The collaboration with Yummy Corp is based on a common vision to offer a new concept in the culinary industry as a form of support Grab towards this industry in Indonesia," he explained.

Separately, in an official statement, Yummy Corp Co-Founder & CEO Mario Suntanu said, "Our mission is to support culinary businesses to grow in the new digital era by providing managed expansion solutions through cloud kitchen. We are very happy to work with Grab to take the mission of both companies to the next level, where speed of expansion, food quality and customer satisfaction will always be our main focus."

The next implementation of this collaboration is that Yummy Corp will provide operational management including recruiting more staff at Grabkitchen, merchant Yummy Corp is incorporated into the platform GrabFood and access the features in it, so they can receive maximum benefits.

Lastly, encouraging innovation in the culinary industry through collaboration with brand and Head. Grab and Yummy Corp plan to work with foodies to create new concepts, test them on the platform GrabFood, and develop it in network cloud kitchen Grab and Yummy Corp.

This allows culinary entrepreneurs to take a data-driven approach to experiment and test new concepts firsthand, at minimal cost. “This synergy will provide flexibility for consumers and restaurant partners who want to expand, or simply test the water at location cloud kitchen Grab and Yummies.”

Concept cloud kitchen itself is now being loved by many service providers food delivery. Gojek as the main competitor Grab Indonesia also carries the same approach. Through its investment into startups cloud kitchen from India, namely Rebel Foods, Gojek bringing these services to Indonesia via PT Rebel GoFood Indonesia (Kitchen with GoFood).

Research from Momentum Works said that in Indonesia the GMV of food delivery services has reached 52 trillion Rupiah in 2020. The gain was dominated by Grab and Gojek, holding 53% and 47% of the total market share, respectively.

Biggest business contributor

Neneng also said, business GrabFood supports 50% of the overall business Grab overall. It did not specify further how the contribution from Indonesia, or others. "We are proud to say Grab it's a super app company because 50% of our business, be it transactions, revenue, and so on, contributed by GrabFood.”

Grab changing strategies to no longer rely on the transportation business, especially in the midst of an ongoing pandemic. Since last year, the company has invested heavily in food delivery services, including delivering daily necessities GrabMart and GrabAssistant.

Although it is not stated in numbers, it is claimed the growth of partners merchant di GrabFood that is active on the platform Grab over the past year increased significantly. Merchant GrabMarts also continue to grow, starting from supermarkets, convenience stores, pharmacies, and startups like Sayurbox, TaniHub, and WarungPintar. Thanks to the partnership GrabMart has reached 19 cities.

Not only that, it provides GrabMart Daily to meet daily needs thanks to collaboration with a number of FMCG brands. This service is only available in nine locations in the Jakarta area, for example Duren Sawit, Kemayoran, Lebak Bulus, Setiabudi, Daan Mogot, Tendean and Kebayoran Lama.

As for location GrabKitchen has spread across 46 locations in seven cities, including Jakarta, Bandung, Surabaya, Medan and Makassar. There are more than 200 brands joined in this cloud network.

Not focus multiply partners merchant Of course, the company has also developed a number of features to make it easier for consumers. Among them are Self Pick Up, Scheduled Order, Order With Friends, Multi Order, Reorder.

Then, Order Simultaneously from various merchants located in the same building/street; Best Promotion to filter the list of merchants participating in a particular promotion; multiply non-cash payment options for GrabFood; tip before the transaction is completed.