Yummy Corp Strengthens M&A Strategy, Announces Acquisition of Listee

After closing additional series B funding in August 2021, Yummy Corp demonstrated an aggressive growth strategy, one of which was through M&A (Merger and Acquisition). Today (07/1) the company announced its acquisition of Listee, a startup that develops order management services and sells food through social media.

In December 2021, Yummy Corp has also acquire MyBrand, application social marketplace culinary services that support home-based MSMEs with sales and systems reseller.

These 3 startups combined raised around 18.000 merchant culinary delights from various cities in Indonesia. Teams from Listree and MyBrand were also brought to Yummy Corp after this acquisition.

Regarding his latest acquisition, Yummy Corp Co-Founder & CEO Mario Suntanu said, "Yummy Corp's current vision and mission is to help make it easier for culinary businesses, especially MSMEs to be able to reach and serve their consumers with the technology we have. We believe this acquisition will expand our reach to MSMEs in Indonesia to have access to a platform that supports their business growth."

Listee was founded in October 2020 and officially released its services to the public in January 2021. This startup was founded by 4 people founder, namely Gideon Tjahjono, Melvin Juwono, Obed Tandadjaja, and Marcel Christianis.

"Listee was developed with the aim of serving an essential market segment, but it is often overlooked. Our target market for micro and small food businesses not only boosts the Indonesian economy, but also injects the elements of creativity and diversity that Indonesians know," said Melvin.

He continued, "We believe that Listee products have the ability to deliver great products, and through this acquisition the products will be strategically positioned to take full advantage of the Yummy Corp ecosystem and reach its potential."

Digitizing the culinary industry

The culinary business is indeed on the rise, especially at the micro to medium level. Presence cloud kitchen and supporting infrastructure such as that provided by Yummy Corp. is considered capable of helping them to expand while keeping their capital and operational costs down.

Not only kitchens, Yummy Corp has produced a number of technological innovations to digitize business processes in the culinary business. The most recent one is Yummy shop, which is an application that can help culinary MSMEs transact more easily with their consumers. The concept is actually also for social commerceBusiness actors who have registered and filled out their gallery can get a special link that can be shared with their potential customers for orders and transactions.

In addition, currently there are several other services provided, ranging from corporate branded outlets, ordering food for events, to daily food packages. So Yummy Corp is also a distribution channel for the culinary business that is included in its ecosystem. Since 2021, Yummy Corp has also been working with Grab for expanding access to services cloud kitchen for merchant GrabFood.

Besides Yummy Corp, a number of other startups also provide similar solutions to help MSMEs and owners brand F&B expand their presence. Among them are Lokalkitchen, DishServe, to Rebel Foods through "Kitchen Bersama GoFood".