Realize Integration with Rebel Foods, Gojek Operate Cloud Kitchen Service “Kitchen with GoFood”

Last July 2019, Go-Ventures was involved in funding series D startups cloud kitchen from India, Rebel Foods. They provided funding of up to $ 5 million. Also conveyed, that Gojek akan bring the concept to Indonesia to complete the ecosystem superapps which he has.

Under the command of the Chief Food Officer Gojek Catherine Hindra Sutjahyo Group, PT Rebel GoFood Indonesia was established with the mission of becoming a company cloud kitchen largest in Southeast Asia. In Indonesia itself, the platform is named "Dapur Bersama GoFood", intended for culinary MSME partners to accelerate their business.

"By data-based, we provide a variety of cuisines according to demand in an area so that customers are closer to their favorite culinary choices. Concept cloud kitchen has been carried by many of the world's leading food delivery service players and has proven successful in bringing small and medium businesses to a larger business scale," explained VP Corporate Affairs Food Ecosystem Gojek Rosel Lavina to DailySocial.

It was also conveyed that GoFood is collaborating with Rebel Foods as a restaurant operator company cloud kitchen in establishing the GoFood Joint Kitchen service.

business model

Rosel further said, a shared kitchen is basically a work space equipped with supporting facilities for various types of restaurants and culinary MSMEs, as well as being integrated with a delivery service technology system. Gojek. This service is open to all culinary business partners who have joined GoFood. Currently operating in 3 regions, namely Jabodetabek, Bandung and Medan; facilitating more than 350 o culinary arts with 80% of them from MSMEs.

"We see a positive growth trend in the number of business partners joining the GoFood Joint Kitchen facility and this is a positive indication that this Joint Kitchen facility is one of the right solutions for culinary SMEs to adapt and develop their business, in an effort to adapt to their lifestyle. new customers who increasingly rely on food delivery services," he added.

Concept cloud kitchen this comes along with growing interest in services food delivery, especially in the midst of a pandemic. According to research by McKinsey (2020), there was a 34% increase in the use of food delivery services during the pandemic. On the business side, there are cloud kitchen can also be profitable to improve business efficiency. Rosel said, there are 4 benefits that the Joint Kitchen would like to provide for its partners.

First, the rental fee and infrastructure burden are lighter. In cloud kitchen, business actors can take advantage of the various utilities that are equipped, so they no longer need to rent a special room, buy tools, and pay for routine maintenance separately. Second, reduce operational costs; because it only serves delivery messages, so there is no need to rent a shop or more human resources.

The next advantage to be presented is expected to be able to maintain cash flow because there is no need to pay rent in advance. Different from commercial areas in general, MSME partners do not need to pay rent in advance every year, thus helping to maintain a smooth cash flow. Payments are made using a profit sharing system in accordance with applicable regulations. And lastly, helping entrepreneurs expand their business with less capital and risk.

"The location of the Joint Kitchen is determined based on data processed from transactions and consumer preferences of GoFood, so that it is in accordance with market demand. MSMEs can expand into new areas so that they become closer to customers with relatively lower risk and capital," explained Rosel. .

He continued, "From the customer side, they can choose the 'Order Simultaneously' option on the GoFood order page, where customers can order different menus from several business partners who are in the same GoFood Joint Kitchen location by only paying a one-time delivery fee. "

Development cloud kitchen

With a unique concept, in Indonesia there are already several services cloud kitchen operating. For example hangry, they provide services for brand internally developed culinary. The goal is the same, so that service users food delivery get a choice of various types of dishes in one virtual shop visited so as to save on shipping costs. Previously there was YummyKitchen from Yummy Corp, facilitating MSMEs with a central kitchen for production purposes.

Competitors Gojek in Indonesia, Grab, also operates the service cloud kitchen for more or less the same purpose. Amount cloud kitchen The partnership-based approach that is present is a breath of fresh air for the F&B industry, especially in the midst of a pandemic like today, business people inevitably have to adapt to new trends that are formed among consumers.

Plan Gojek Next, they will still focus on educating and expanding service implementation cloud kitchen owned, while continuing to maintain strict standardization related to health and safety protocols.

"Currently, what is increasingly becoming our focus is how we strive to continue to facilitate through education and implementation support so that our entire ecosystem is protected by implementing health, safety and hygiene protocols (J3K), especially in line with the implementation of PPKM (formerly PSBB) in various cities. in Indonesia, as an effort to suppress the spread of Covid-19," said Rosel.

Closing the interview he said, "In line with our commitment to support the growth of business partners and meet customer demands, in the future we will continue to develop innovations for the GoFood Joint Kitchen service by opening more facilities and expanding to more cities in the future."