Get to know Omnichannel Service "Aloshop" Made by Shipper

Entering its fifth year of operation, Shipper expanding its business reach. Not only acting as a logistics aggregator and warehousing management, the company also provides a platform omnichannel and e-commerce enablers through Atoor which has now changed its name to Aloshop.

Initially, Atoor was designed as an Omnichannel Management System (OCMS) service to make it easier for businesses to manage sales activities in marketplace in an integrated manner, starting from managing product information by changing product descriptions, revising product prices, uploading product photos, managing orders, to managing inventory stock in one platform.

As the service develops, Atoor rebranding became Aloshop which offers two main products. First, solutions omnichannel efficient and feature-rich to help manage stock, orders, and products across multiple sales channels. This feature is suitable for small businesses that manage a total of 20-300 orders per day with 2-5 admins.

Second, service e-commerce enablers which helps online business activation from end to end. This service includes consultation for E-commerce, store operations, and marketing strategies. This feature is designed for larger businesses with more than 300 orders per day. These two products are also equipped with access to logistics and procurement from the Shipper.

Since launching in January 2022, Aloshop has connected more than 1.500 online stores and helped hundreds of sellers save more time and resources, so they can focus on selling and growing their business.

In Indonesia, business potential e-commerce enablers quite tempting. Sector E-commerce Indonesia is one of the fastest growing markets in the world. The digital economy is worth around $77 billion this year according to the 2022 e-Conomy SEA Report, and is predicted to reach $130 billion by 2025 with the dominance of the digital economy sector. e-commerce.

In the realm e-commerce enablers, several players that also offer solutions similar to Aloshop, including aCommerce, SIRCLOand JetCommerce.

Aloshop Chief Customer Officer Craig Wheeler in a separate interview also revealed that the user currently around 300. For now, the company is targeting growth of more than 2.000 merchants by the end of this year using both the Omnichannel Platform and E-commerce Enabler Services.

Omnichannel start to rise

Basically, omnichannel is an advanced stage of strategy multi-channel, so that users can find out about business developments in real-time real-time. This strategy combines various communication channels into one universal interface and enables interaction between companies and consumers to create a comprehensive timeline.

Omnichannel often used in the retail business, because this strategy makes it easier for customers to find information related to the goods being sold. This strategy has a focus on providing a seamless customer experience, when shopping online via mobile devices, laptops, or offline at physical stores.

Currently, use omnichannel what is often encountered are online store accounts on Instagram that link their accounts with their online stores in various locations marketplace or website. The goal is for consumers who know their products to be directly connected to different sales channels.

Throughout the pandemic, strategy omnichannelhad experienced a decline due to obstruction of offline activity. Activities in the online space are considered the new normal. However, as the PPKM regulations were repealed, people returned to their pre-pandemic activities, such as working in offices, going to malls and eating in restaurants.

Even so, this has not reduced people's interest in shopping offline. According to a survey conducted by Dataindonesia.id in the period August 25-September 10 2022, the majority or 43,2% of respondents stated that their online shopping frequency had not changed at this time compared to when the Covid-19 case was still high. This further strengthens the strategy-related hypothesis omnichannel as the future of the retail industry.

According to the Indonesian Retailers Association, 90% of its members have adopted the strategy omnichannel. However,  the vast majority of physical retailers across Indonesia still do not have sufficient internal expertise and resources nor substantial technology investment to run the retail model omnichannel effectively.

In carrying out this model, it takes a continuous effort to create added value in order to remain superior. Therefore, only a small number of large retailers have been able to implement omnichannel initiatives. In Indonesia itself, several e-commerce players have implemented this strategy, incl Blibli and Sociolla.