Omnichannel Approach to Keep Up With Changes in Retail Shopping Trends in Indonesia

Throughout the pandemic, jargon omnichannel maybe buried. Various offline activities are hampered. Tech companies are trying to adapt. Assuming there is a change in behavior that prefers to keep their distance, the services are focused towards go online. Since 2022, conditions have improved. People return to malls, restaurants, salons to experience activities.

Strategy omnichannel, which combines offline and online presence, is back on the scene with a different approach.

According to the research results released The Trade Desk in February 2022, Indonesian consumers returned to shopping offline after the pandemic was under control. However, the accelerated adoption of online in the retail industry is not necessarily abandoned. The presence of online and offline shopping channels complement each other.