Strengthening the Omnichannel Strategy, Sociolla Now Has 50 Stores in 30 Cities

Startups retailer beauty Sociolla inaugurated store omnichannel the 50th in Bengkulu. This achievement was achieved within three years since the first store was opened in 2020, in order to realize his ambition as a player omnichannel leading beauty in Indonesia.

50 stores spread across 30 cities in the provinces of Sumatra, Kalimantan, Sulawesi and Java. In Sumatra alone, Sociolla has opened stores in seven of its 10 biggest cities.

In an official statement, Co-founder & CMO Sociolla Chrisanti Indiana said that the company received many positive responses from users and customers in every store. omnichannel which was opened. This response drives the company to provide the best experience according to its mission 'liberating self-care for everyone', reach more and more beauty enthusiast throughout Indonesia.

"Now that we have made Sociolla's presence much wider through 50 stores in 30 cities, we are ready to improve our services to ensure beauty fans throughout Indonesia can have the best beauty shopping experience, whether online, offline, or both," said Chrisanti.

He continued, opening the 50th store is a major achievement for the company's journey. As conditions continue to improve and activities return to normal in the post-pandemic period, Sociolla will gradually come to second and third tier cities, such as Karawang, Sidoarjo and Purwokerto. "Going forward, we plan to continue to expand the scope of Sociolla's physical store presence in more cities."

Inside the shop omnichannel, the company provides a number of special features, such as Makeup Wall, a store feature where customers can find all kinds of products makeup for their make-up; Makeup Bar, a store feature where customers can try makeup product testers; and Wall of Masks, a shop feature where they can find a wide variety of face masks to choose from.

In addition, there are other features available for customers so that they can shop according to their wishes, such as Click & Collect, where customers can select items individually online via the Sociolla website or SOCO app and pick it up at their preferred Sociolla store and Shop & Deliver, customers can shop at their preferred Sociolla store and have their items delivered to their chosen address.

Customers can also take advantage of the free shipping option and check the store page on the SOCO app to see what promos they can find when shopping at their chosen Sociolla store.

Through a unique approach by combining online and offline experiences that seamless pattern, Sociolla can remove all barriers and boundaries for customers to shop the way they want, anywhere and anytime.

Model omnichannel also developed by other startups that have a major market share among women. This includes several fashion retailers, such as Hijup, iStyle and Pomelo. Final, Female Daily also enter this realm to sell women's products that they curate.

Train omnichannel

The company observes a significant increase in store visitors from year to year, which is largely driven by the behavior of people who are gradually returning to normal activities when entering the post-pandemic era. Based on a report from NielsenIQ, 6 out of 10 consumers have the desire to visit physical stores just to browse beauty product options.

Sociolla also sees several shopping trends that have brought convenience to customers since the pandemic era, which are predicted to continue. Besides that, strategy omnichannel become more relevant to today's customer behavior. The persistence of digital preferences and omnichannel among Indonesian consumers is one of five new consumer themes that are expected to continue post-COVID 19.

For years, reliable access to authentic, quality products was limited to big cities like Jakarta. Through the launch of Sociolla.com in 2015, Sociolla wants to remove this limitation. Sociolla data shows that consumers are still very dependent on online shopping with an increase in users of the SOCO Application increasing threefold in 2023 since the pandemic.

However, on the one hand Sociolla understands the importance of having a physical store in terms of beauty products, customers need a physical presence to see and find products according to their needs. This is also one of the reasons the company brought the store concept omnichannel of 2019.