DMMX Media Formed, Local Entertainment Content Industry Is Getting More Eyes

PT Digital Mediatama Maxima Tbk (DMMX), an infrastructure company cloud digital advertising which is also a subsidiary of PT M Cash Integerasi Tbk (MCAS Group) announced the formation of DMMX Media. The company is wholly owned by DMMX and is engaged in digital media to enter the content business.

The establishment of DMMX Media was taken as a follow-up to the company's investment in PT Bumilangit Entertainment Corpora (Bumilangit), an entertainment company that manages the intellectual property collection of superhero comics. DMMX Media will strategically participate in the Bumilangit film project. From the entire plan of Bumilangit Cinematic Universe Chapter 1, DMMX Media will participate in 4 films: Virgo & the Sparklings, Sri Asih, Godam and Tira, and Si Buta dari Gua Hantu.

To DailySocial DMMX President Director Budiasto Kusuma said the new unit will focus more on the digital content business and the opportunities that arise with the Bumi Langit partnership. DMMX Meda is also prepared to be the gateway to enriching DMMX value content for advertisers and various collaborations trade-marketing.

"Given the tremendous growth potential of digital content and the benefits of synergies within our advertising platform, the DMMX Media team will focus on growing the content business. While DMMX will continue to focus on the rapidly growing digital advertising business [...] we expect our Advertising Exchange Hub get better appeal from brands and advertisers and also to get more innovative product bundling strategies in our Trade Marketing business segment," said Budiasto.

Advertising Exchange Hub (Adex Hub) itself is an platform which allows brand buy a digital ad slot on the DMMX display.

"We recognize the challenges facing the conventional cinema business, that's why DMMX Media is here to help increase the distribution and promotion of local films and content through digital platform," said Budiasto.

Meanwhile, on the Bumilangit side, Founder and CEO Bismarka Kurniawan explained that his party welcomed the partnership with DMMX Media, with DMMX's network advertising capabilities coupled with the efforts of DMMX Media in terms of content development, we hope that our production will be able to reach more people.

"We hope that our consumers and fan base can look forward to the experience of traveling with BCU over the next 6 years, which we plan to develop together with DMMX Media," said Bismarka.

Many people are getting into the content business

The creative industry, especially those related to visuals or video and film content, is currently getting the attention of many parties. MCAS Group through NFCX was previously involved in investing in Ideosource Entertainment to focus on financing diverse portfolio. Ideosource Entertainment itself has so far been involved in several film titles, such as Keluarga Cemara, Gundala Putra Petir, and several other titles.

Meanwhile, the trend of entering the creative film industry is also carried out by IDN Media by launch IDN Picture. They also announced that they had acquired the production house "Demi Istri Production". This stretch of film business potential has also made Intudo Ventures together with GDP Venture and Ancora Capital involved in the project invest in Visinema with a total funding of IDR 45,5 billion.