Wants to Support the Film Industry, NFC Indonesia Invests in Ideosource Entertainment

Aims to strengthen value chain In the digital and entertainment landscape, PT NFC Indonesia Tbk (NFCX), an entity of PT M Cash Integrasi Tbk (MCAS), announced its plans to invest in Ideosource Entertainment (IDEO). Later, the investment will focus on diversified portfolio financing.

It was not stated further how much investment was disbursed, but through collaboration with various commercially successful Indonesian producers, investment was disbursed for a curated film portfolio, particularly for feature films and serials for service. streaming digital.

"NFCX continues to build disruptive platforms in various areas, including media and advertising. However, we believe that a strong platform should also be supported by strong content. This will create a natural magnet for the platform. We also saw that IDEO film and media analytics platform can also strengthen infrastructure programmatic and deep-learning and advertising we. With the financial support and extensive digital ecosystem of NFCX, we can help IDEO to grow faster and bigger,” said NFCX CEO Abraham Theofilus.

IDEO's focus on Indonesian film production

Founded by Andi Boediman in 2011, until now Ideosource Venture Capital has funded 27 startups ranging from e-commerce, digital media, games, IoT (internet of things) which received funding from Ideosource. Andi now serves as Managing Partner of Ideosource Venture Capital.

Since 2017, Ideosource has started to penetrate the world of film and channel its investment through the Ideosource Film Fund (IFF). Seeing the huge potential in the Indonesian film industry and his educational background having studied film in America, IDEO CEO Andi Boediman said, IDEO has a diverse portfolio of Indonesian feature films. He claims 'Keluarga Cemara' is the most successful film investment with an audience of 1,7 million viewers and other income from sponsors and digital rights.

"IDEO has also invested in a series of Bumilangit Screenplay films, one of which is 'Gundala', the original Indonesian comic superhero by (late) Hasmi. Directed by Joko Anwar, this film tells about the origins of the super hero, and is one of the films most eagerly awaited this year.”

There are four business models that will be implemented by IDEO, including film & media investment, film & media production, film & media analytics platform and digital marketing agency. In deciding to invest, Andi has several criteria. First, he looked at the track record of producers and directors. The production house has never released any works. This track record is critical to the success of his investment.

“After that, I looked at it in terms of the project. The film is seen from the package. Is he using intellectual property, cast, story good one, and revenue model, we are so interested. If it's up front, that's just not interesting, yes, how can we be interested, "said Andi.