BYRU.ID Focuses on Increasing Career Paths of Blue Collar Workers

The low competence and income of blue-collar workers affects their chances of getting a career advancement. Based on BPS records, as of 2019 the average wage for informal sector workers in Indonesia only reached IDR 1,816 million per month. The daily nominal wage for national farm workers is Rp. 53.604 per day. Then, the nominal daily wage for construction workers is IDR 88.442 per day.

In general, informal workers have a low educational background. The International Labor Organization (ILO) in 2010 described informal workers as "vulnerable workers". Generally they do not get basic rights such as work accident insurance, health insurance, decent working hours, or other benefits.

Seeing these issues and opportunities, startups targeting blue-finished workers BYRU.id launch in March 2022. His vision is to produce quality and valuable blue workers.

To DailySocial.id, BYRU.id Founder & CEO Nathaniel Nugroho Liman revealed that the platform developed not only helps recruiters to find relevant blue-collar workers, but also helps workers themselves to improve their competence and skills through the BYRU.id Academy.

"Benefit that we give more to career path. When they join us, they will be more exposed to better jobs. Especially after attending the academy that we present," Nathaniel said.

Different from platform blue necklace On the other hand, BYRU.id will provide recommendations directly to users automatically, after they register on the platform. Currently they claim to have around 3500 workers and 4 companies that have established strategic partnerships.

About 97% of these workers are spread across Jabodetabek, but there are also among them in Bali, Medan, Semarang, Bandung, Yogyakarta, and Surabaya.

“We have the aspiration to become a national service worker with the various needs of blue-collar workers with ease,” Nathaniel said.

Platforms that offer similar services include MyRobin, Lumina Hair Care, smart, side, and There is work.

Target company outsourcing

For the monetization strategy, BYRU.id charges companies that need workers. They are also targeting companies outsourcing to SMEs that need talent.

It will be interesting to take a closer look because it turns out that there are still not many companies outsourcing equipped by technology or an integrated system to perform control and management. With technology owned by BYRU.id, namely HRIS (Human Resources Information System), companies can now see employee performance, monitor attendance, and provide payslips easily.

"Not only for companies, we can also use the HRIS to manage the data of incoming workers. With the HRIS, everything can be verified, starting from daily workers to the discipline of the workers," said Natahniel.

Added by him, there are currently around 890 companies outsourcing in Indonesia, but only about 10 companies already have an integrated system. By choice earned wage access (EWA) and HRIS owned, is expected to help them to adopt technology.

Since its launch, BYRU.id has received funding from Asiantrust Capital. It is not stated how much the investment value they received. Currently to be able to acquire more users and carry out corporate campaign activities, the company plans to conduct a fundraising round earlier this year. The target is that by the end of 2022, they will be able to pocket the fresh funds.

"We're still building as much traction as possible because runway we have enough. We are also doing more and more strategic collaborations with high schools and companies," Nathaniel said.