Bartega's Story of Digital Transformation, Save Business During a Pandemic

In last June, Gojek through its accelerator program Xcelerate announced 11 startups di batch fourth. It was Bartega who became one of the selected startups to receive training from various mentors regarding business adjustments during the pandemic.

For art connoisseurs, the name Bartega may be familiar. Bartega, which was founded in 2017, was initially known as the organizer of various community activities, such as wine tasting and workshop painting in three main cities, namely Jakarta, Surabaya, and Bali.

Bartega now it's not just holding classes or workshop only painting, but also other classes, namely visual journaling and flower arrangement. The company fronted by three founder it also produces paint kits own.

In addition, to reach a wider market, Bartega provides a variety of content online tutorial via YouTube and Instagram. Currently, Bartega has an eight-person team and 20 art instructors.

During the Covid-19 pandemic, Bartega Co-founder Nadia Daniella revealed that the situation forced the company to divert all activities that were previously offline menjadi online. From organizing activities workshop until sale paint kits to its consumers.

Some of the adjustments made were marketing paint kits through the official website and Tokopedia platform. Then, the implementation of classes is carried out virtually with Zoom.

"We are grateful that our [business] continues to grow in these difficult times. With pivot entirely to online, we can reach more people outside Java and Bali," said Nadia.

Actually, Bartega has realized the trend of digital disruption, especially for millennials. For this reason, the company strives to rely on digital technology in every phase of its business, from producing artwork via applications, to presenting user journeys that seamless pattern di websiteto distributing event tickets through digital platforms.

"As a company, we always digital-minded. Even though we have 100% event offline, we are really investing in digital platforms to provide an easy experience for customer," he explained.

As it is known, Gojek Xcelerate batch Fourth, since the beginning, targeting startups in the direct-to-consumer to adapt to business challenges during a pandemic. Participants are given training, one of which is to minimize startup failures in developing products/services by apply technique minimum viable product (MVP).

"Gojek Xcelerate is extraordinary because each mentor provides different materials and styles, starting from Digitaraya, Google, Gojek, and UBS. We learned a lot of questions general leadership, how to build the right metrics, and how to navigate business in the startup ecosystem," he explained.

Become a creative destination in Indonesia

Furthermore, Nadia said that her party has a mission to become a creative destination in Indonesia. Moreover, now Bartega already has a strong community base.

"We want to prove that art is valuable, as well as for people who have a career in the art world. There are many talented artists in Indonesia. Therefore, our mission is to introduce art to various cities and instill creative habits to encourage creative industries," he explained. .