Aldi Haryopratomo Appointed as Commissioner of eFishery

Aquaculture startup eFishery appointed Aldi Haryopratomo as commissioner. The figure of Aldi as the former CEO of GoPay is considered relevant for a company that is currently entering the period hypergrowth, in order to embrace millions of fish farmers in Asia.

Aldi stepped down as CEO effective January 2021, after serving three years. Now Andre Soelistyo, Hans Patuwo, and Ryu Suliawan are together develop payment line di Gojek Group.

In an official statement, the Founder & CEO of eFishery, Gibran Huzaifah, said that his company needed an experienced person in the startup field in developing the eFishery business. He hopes that Aldi can provide direction so that eFishery can grow and reach 1 million fish farmers over the next three years, increasing the positive socio-economic impact in the aquaculture ecosystem.

“Aldi shares the same vision with us. In addition, he has superior experience and expertise in developing products and building organizations that target MSMEs, rural communities, and the informal sector to be able to have an impact on a massive scale, such as when GoPay and Mapan have reached millions of users," said Gibran, Thursday. (21/1).

eFishery itself earns series B funding from Go-Ventures and Northstar Group in August 2020, targeting to provide comprehensive and integrated services, from cultivation operations, financing, to distribution.

Personally, Aldi and Gibran met for the first time in 2015, when Gibran was chosen as Endeavor Entrepreneur and Aldi became a mentor. Finally, the two of them meet regularly to discuss directions for eFishery.

There is a common vision and mission between the two, namely advancing the community in the village. Coincidentally at that time, Aldi was build Mapan (formerly RUMA), an online social gathering application that focuses on rural communities, just before Mapan was acquired full by Gojek at 2017.

Aldi also added, Indonesia needs more entrepreneur such as Gibran and startups such as eFishery who want to reach MSMEs that find it difficult to benefit from technology. “I am grateful to be a small part of eFishery until now. Hopefully eFishery can continue to recruit the nation's best young people and help millions of fish farmers."

Last year eFishery recorded an increase in revenue of up to four times compared to the previous year. The company's innovations that have been released have helped farmers increase their production capacity by 26% which has an impact on increasing the income of farmers by up to 45%.

This year, the company targets to launch an integrated service called Smart Farming Solution, which is specifically designed to increase efficiency and productivity of shrimp farming. The company wants to participate in realizing the government's target to increase shrimp exports by up to 250% in 2024.