Aigis Pivot Goes "Finnix", Develops Creative Industry Finance and Project Management Platform

Launched in mid-2021, Aigis as platforms insurtech which Init6, Goodwater Capital, and Y Combinator decided to do rebranding and a shift in business focus (pivots) Become a financial technology startup and project management for creative industries. Now they operate under the name Finnix.

This change in business direction was decided founder after considering developments in the business insurtech in Indonesia. Together with Finnix, they are now more focused on serving the needs of the creative industry, especially in the B2B segment --- those who use the creative industry ecosystem to help their business.

To DailySocial.id, Finnix Co-founder & CEO Reinhart Hermanus said, is currently becoming not the right time for startups to compete as a platform insurtech, because it's hard for them to do scale-up with sustainable economics.

"Our team at Aigis is aware of the challenges faced by many creative industry players in managing cash flow for their project. We believe that our new offering at Finnix will provide the solutions needed to address these challenges and help creative entrepreneurs succeed."

Finnix Service

Specifically Finnix offers financial technology and project management systems, such as dashboards for project collaboration, budget management, and payment solutions tailored specifically to meet the needs of creative agencies.

Finnix has also worked with startups p2p loansInstallment to provide project financing services to clients. In just four months of operation, Finnix has assisted more than 25 projects from clients in the form of event organizer, production houses, advertising agencies, and concert promoters.

"Finix's short term plan is to collaborate with several related associations (EO associations and others) for the client acquisition process, as well as for risk management. We are also developing technology products (project management tools), so that our financing is accompanied by improvement on the client's internal operational side," Reinhart said.

In May 2022, Aigis has secured deep funding initial round worth $ 1 million or the equivalent of 14,5 billion Rupiah.

"We are sure that the Finnix team can lead the company to exponential growth in the near future. They have solid experience and understand market needs very well. We hope that Finnix can have a positive influence on the development of creative industries in Indonesia," said Init6 Founding Partner Achmad Zaky.

Creative industry

Since 2021, there have been many platforms targeting the creative industry. Starting from the platform that delivers the service streaming for influencers, marketplace influencers, to those that offer management or monetization for all creators.

As a service fintech, Finnix wants to provide financial technology solutions and project management solutions for businesses. Finnix is ​​designed to help creative professionals and teams streamline workflows, manage resources, and manage finances. This is done so that content creators can focus on their work, without having to think about management, management and other processes.

Currently, there are several platforms that offer similar services, one of which is TipTip, BintaGo, PartiPost,  Indonesia Creator's Economy made by IDN Media, to Lynk.id which aims to provide integrated tools to creators. Some of them also help on the creator's side to do project management and finances.