The Ituloh application bridges the needs of brands with creators, puts forward the concept of honest reviews

The creator ecosystem in Indonesia is growing rapidly, along with the increasing number of social media users. In addition, businesses are increasingly considering the communication platform as a channel to connect with customers. But until now there are still many novice creators who need inspiration, guidance, and support from the community that is not yet available on other platforms.

On the other hand, today's social media users are getting fed up with content that seems too much “hard selling” and less honest than them an influencer paid, and start looking for relevant, trustworthy and organic content from regular users. Seeing this opportunity, " Ituloh " is here to offer a similar concept to service e-commerce enablers who cooperate with brand and creators to promote products through videos review honest.

"We see that even though penetration E-commerce is increasing in Indonesia, the consumer experience in finding product information and shopping online not maximal. The majority of consumers tend to rely on product recommendations from friends and family, or word of mouth. Because of that, we wanted to digitize this experience through Ituloh, an app that opens access for everyone to show things that match their interests, from current Korean products to hotels. treehouse in Bali,” said Ituloh Co-founder & CEO Christine Suwendy.

From product results review The creator will later get a commission for every sale that is obtained brand, through engagement or in shape Conversion resulting from. Brand can also access the service marketing from the Ituloh platform to reach target users and creators from the community toreview and promote their products or services organically.

In terms of content, the Ituloh application prioritizes informative videos and honest product/service reviews from organic users. All users, whether novice or professional creators, have the opportunity to monetize their content.

" Ituloh has a strategic position compared to social media platforms on the market, which are already saturated with paid content. Thus, Indonesian consumers no longer need to switch applications between searching for product information and reviewing product usage on social media," said Christine.

Apart from that, there are already several platforms that provide containers for content creators, influencers, and brand to take advantage of marketing activities with a similar concept and the opportunity to monetize independently. Starting from platforms like Partipost,  TipTip and StarGO.

Community and users

Claiming to be the first local platform to digitize ways to find quality product recommendations, Ituloh is transforming word of mouth in models short videos. The Ituloh application gives consumers the opportunity to share honest recommendations about the services, places or products they like.

Available for download on Google Playstore and Apple App Store, currently the Ituloh application has more than 100.000 users and works with more than 10.000 creators, ranging from nano to mega scale.

Ituloh also has a community feature, all users can create or join communities according to their needs interest or their hobbies, thereby facilitating the process of finding more relevant content and providing a platform for users to meet other users and creators.

From product link, consumers can use the site or marketplace such as Shopee and Tokopedia. Currently in all feed or video content uploaded by all users, can include link to product or service sites from Tokopedia, Shopee, to Instagram.

Going forward the company has plans to develop integration and processes tracking user journeys from the moment they saw the video on Ituloh until the moment check-out in several services e-commerce.

"In addition, we also plan to build integration with marketplace and channel moderate product sales trending and liked by users, based on analytics from engagement users and the community on the Ituloh application,” said the Co-founder Ituloh Riswanto.

Company target in 2023

Since 2021, Ituloh has received funding pre seed from several leading VCs such as East Ventures, Antler, IWEF, and Goodwater Capital valued at over SGD$1 Million or equivalent to 11,5 billion Rupiah. In 2023, the company has a target to optimize the collaboration process between brands and creators

In 2023, Ituloh will also focus on acquiring and educating users about the company's vision and mission. Ituloh will also connect creators with more brand partners, while planning to develop attractive features, both in terms of UI/UX appearance and monetization features for creators.