TADA Announces Funding from Giftee, Now Available in Malaysia and Vietnam

Loyalty platform and reward TADA announces additional investment received from Giftee, Inc., a company end-to-end e-gift from Japan, with an undisclosed nominal. Fresh funds will be allocated for further technology upgrades, as well as expanding its presence in regional markets.

TADA is Giftee, Inc.'s second portfolio. in investing in startups in Southeast Asia after AdEasy, a Malaysian startup in July 2020.

Giftee is a platform end-to-end e-gift which provides solutions from publishing to distribution since 2010. The company has been listed on the Japanese stock exchange since 2019. In 2018, the company expanded to Malaysia (Giftee Malaysia) and the following three years was present in Vietnam (Giftee Mekong) through a joint venture between Giftee Malaysia and Mekong Communications.

TADA and Giftee are companies with a cross-cutting business focus. TADA focuses on loyalty platforms and rewards which enables businesses to build deep relationships with customers to employees. Not only that, TADA connects businesses to collaborate on its network. The company has served more than 400 clients across multiple verticals. Some of the names are AXA, Allianz, DBS, UOB, Castrol, Exxon, Kalbe Nutritionals, and Erha Dermatology, and many more.

This investment also marks TADA's expansion into Malaysia and Vietnam which began last August. In its early stages, the TADA platform is service-connected e-gifts Malaysian Giftees and Mekong Giftees. The new solution is expected to help increase customer loyalty in each country. Furthermore, the Giftee Group will expand its business solutions with TADA in other countries in Southeast Asia.

In an official statement, TADA CEO Antonius Taufan said, "We are optimistic that our partnership with Giftee will be able to offer a smart and complete solution for loyalty programs in various business landscapes. "With the funding, expertise from Giftee, and a strong market fit, we are confident that TADA will double down on product innovation and seek to aggressively expand our presence internationally," he said, Thursday (16/9).

Giftee CEO Mutsumi Ota added, TADA is one of the loyalty platforms and reward leading platform, which offers a variety of features, including subscriptions, memberships, and referral. “Through this capital and business alliance, we are looking forward to collaborating with TADA, especially in the Southeast Asia region, by connecting the business platform e-gifts, service e-gifts, and the TADA platform,” concluded Ota.

Last April, TADA announced Series B1 funding led by MDI Ventures, with involvement Telkomsel Innovation Partners (TMI) and former investors, Finch Capital and Sovereign Capital.

Loyalty program opportunities

Not many local startups are playing in the realm of loyalty. Besides TADA, there are GetPlus, Member.id, and OttoPoint. Earlier this year Member.id just announced series A funding obtained from East Ventures and Traveloka. OttoPoint is part of the fintech division of the OttoDigital Group, a subsidiary of the Salim Group.

Industrially, loyalty programs are one of the sustainable and long-term oriented marketing strategies. Companies can also find out customer insights through the program. According to research released Wirecard, as many as 75% of customers decide to make a purchase, after receiving reward from brand certain.

Other than that, reward what customers receive triggers them to make more purchases. Almost all respondents said that after having a good loyalty program experience, they are more willing to receive offers and notifications from brand the. In fact, willing to follow social media accounts brand, after getting reward positive of brand The.