MNC Group's E-commerce Unit "AladinMall" Collaborates with SIRCLO to spur transactions

AladinMall (PT MNC Aladin Indonesia), the e-commerce business unit of MNC Group, announced a partnership with a solution provider omnichannel commerce SIRCLO. In this agreement, AladinMall can increase the choice of goods to a wider range of consumers, given that SIRCLO has netted 700 brand principal. Even from SIRCLO's side, brand can expand sales channel to more platforms.

In a press conference held yesterday (29/8), COO of AladinMall Bambang Triharto said that the combination of great strengths of the two companies could provide a unique proposition for consumers. Whole brand that have entered the MNC Group ecosystem can be integrated into all media content belonging to the group to capture transactions. For strong SIRCLO with omnichannel solution, it can add value to brand principal to provide shopping services online better.

"The right business partner will add value to the strength of the existing business, for that AladinMall choose SIRCLO as a business partner to provide added value to each other's businesses and build mutual strengths to grow stronger and bigger," he said.

From the variety of services that SIRCLO provides for businesses of various scales, AladinMall utilizes SIRCLO Commerce, which is a solution end-to-end channel management from SIRCLO for brand large scale companies who want to expand their market online.

SIRCLO Commerce offers options for brand to expand its reach through AladinMall. Not only that, brand those who join AladinMall through SIRCLO Commerce can add products or product assortments to the AladinMall platform.

Founder and CEO of SIRCLO Group Brian Marshal added, through SIRCLO Commerce, his party will provide maintenance support in terms of inventory and orders. fulfillment for every brand who are members of AladdinMall. For the next stage, the two companies will integrate an API that allows brand to be able to automate its operations, including when listing SKUs.

As for brand, not only helping them to increase their sales channels through AladinMall, marketing activation will be an important point presented by SIRCLO. This is expected to increase growth traffic as well as transactions brands concerned.

“SIRCLO strives to be present as a bridge between AladinMall and brand so that both parties can strengthen each other's position in the ecosystem E-commerce Indonesia. We are determined to continue to make improvements and present new innovations that can strengthen the synergy between AladinMall and SIRCLO, especially in helping many brand in reaching consumers and selling online online," said Brian.

He continued, “SIRCLO ensures that all processes from purchasing to goods to delivery are smooth and easy experience Perfect. Thus, AladinMall can provide the best experience from its contents for customers attract the traffic, which can beconvert so sales."

AladdinMall proposition

Bambang added, before the collaboration with SIRCLO was carried out, the company had to sort through brand one by one to enter the platform. On the one hand, this slows down AladinMall's work because it has to approach one by one company. The inclusion of SIRCLO will resolve the issue.

"A number" brand Big companies who have collaborated with SIRCLO can now be part of us. With the help of the API, brand it is easier to sell at AladinMall.”

For the record, AladinMall was initiated in 2020, complete the solution trade owned by the group after Mister Aladin, an OTA platform. Site E-commerce It offers products, ranging from fashion, food and beverage, beauty and health, home supplies, mother & child, voucher & services, to electronics. The solution offered by AladinMall, on the one hand, is not much different from most players E-commerce other.

However, Bambang admits that the market share cake E-commerce there is still room for the company to work on. Compared to transactions offline only, shopping cake online unable to dominate. “The combination of media and commerce is our strength. We facilitate all partners brand advertising on MNC Group can be integrated with all media networks in our group.”

Bambang did not explain in detail how AladdinMall's achievements have been so far. But when you see that collected iPrice, as of the first quarter of 2022, AladinMall was not able to enter the top 38 of all the most visited e-commerce sites in Indonesia. The most visits sequentially are Tokopedia, Shopee, Lazada, Bukalapak, and Orami.